Diseño del Parque Acuatico “Raymi Yaku”, Mediante la Elaboración del Plan de Negocios, para Fomentar el Desarrollo del Turismo, ubicado en la Parroquia Puerto Napo, Cantón Tena, Provincia de Napo
Tourism is one of the fundamental pillars for the socio-economic development of the Province of Napo and therefore for each of its cantons and parishes, since it is a province that is marked by a high biological diversity, conducive to admire impressive landscapes such as are the waterfalls, or plac...
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| Định dạng: | bachelorThesis |
| Ngôn ngữ: | spa |
| Được phát hành: |
2018
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| Những chủ đề: | |
| Truy cập trực tuyến: | http://dspace.unl.edu.ec/jspui/handle/123456789/19881 |
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Thêm thẻ | Tóm tắt: | Tourism is one of the fundamental pillars for the socio-economic development of the Province of Napo and therefore for each of its cantons and parishes, since it is a province that is marked by a high biological diversity, conducive to admire impressive landscapes such as are the waterfalls, or places to meditate on the peace of the forest, at the same time you can know the customs and traditions of the Amazonian Quichua people that maintain their way of life and indicate to tourists a perfect combination of sun, beach and sea, accompanied by its exotic gastronomy. All this becomes a source of income generation. In the study for the implementation of a water park in the parish of Puerto Napo del Cantón el Tena, the main objective was to design the "Raymi Yaku" Water Park by means of a business plan to encourage tourism in the Puerto Parroquia Napo, Canton Tena, Province of Napo; Likewise, different types of methods were used, such as: inductive, deductive, descriptive, statistical and analytical, which allowed them to be applied in each of the studies of the development of the research; The results obtained are: In the market study, an unsatisfied demand is determined that has not been covered by the competition, a sufficient reason to take advantage of that market niche; and on that basis use some marketing strategies to position the water park; in the technical study the size and the best location for the water park was determined, with all the necessary requirements for the installation of the new productive unit, as well as the analysis of the engineering of the project as its functional organic structure, constituting itself the 5 same as a limited liability company; The economic-financial study that projects an investment of $ .668,747.13; the same one that will be financed by 10% with the capital of the partners and 90% with a loan to the National Financial Corporation, with an interest of 10% at 10 years term. In the same way, the costs in which the budgets of costs and revenues could be elaborated were analyzed, and based on this, the state of profit and loss and the point of equilibrium were determined. The financial evaluation that through the different financial indicators show positive results as we have: The NPV, which is of $ .777.963,54, value that is greater than the investment therefore the project is feasible; the Internal Rate of Return which is 26.55%, which is greater than the opportunity cost which is 10%, therefore the company will be in a position to face some credit needs; the investment is recovered in 4 years, 3 months and 17 days, the return obtained for each dollar invested is one dollar and ninety-three cents, when performing the sensitivity analysis the project supports 87.9% in the increase of the costs and 32.10% in the decrease of the income. |
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