Plan Estratégico para la Compañía de Buses TRANS URBACAT S.A. del Cantón Catamayo, Provincia de Loja

Currently in business, the implementation of a strategic plan has become very important because of the great need to improve the development of the activities in which managers venture to succeed. On the other hand the uncertainty arising from the rapid changes in the field of economic, social, political, technological and environmental; make that managers support in effective tools such as the strategic plan. By such circumstances this thesis general objective: "CARRY OUT A STRATEGIC PLAN FOR THE TRANS URBACAT S.A. BUSES COMPANY FROM TWOUN CATAMAYO, PROVINCE LOJA”, this possibility the increase of the participation in the local market, in addition of this work has been the specific objectives as: “Carry out a diagnostic for know it the actually situation of the company” "A diagnosis of the current situation both external and internal that have influence of the company"; "Make analysis of information with the help of matrixes and and propose a Strategic Plan. For the achievement of the objectives used different methods, techniques and instruments for collecting information which served for the preparation of the thesis. Among the methods applied have: the method of deductive e inductive; who guided us to follow a logical process in our study. As well as also used different techniques to collect information, such as direct observation, the interview with the Manager of the company and the surveys applied to 20 employees and a sample of 379 clients; who with 5 their responses allowed to detect the internal and external problems facing the company. In the Situational diagnosis of the company discussed the external aspects of the environment and the internal aspects, in order to establish the current status of the company is. For then formulate the strengths, opportunities, weaknesses and threats, for the design of the matrix SWOT, which consented to determine the results of the strategic objectives with their respective budgets and responsible. Among the strategic objectives proposed are: "to establish the business philosophy that includes the mission, vision, principles and values with this must do a good work, Improve the administrative activities of TRANS URBACAT whit the main reason improve the customer service, "Motivate and encourage employees, and thus performance is effective and efficient in their daily work. The total budget for the implementation of these objectives amounts to $1715, value that will be financed by the company in its entirety. Finally there is concerning the conclusions and recommendations that are the result of our study, which will serve as a great contribution to the company to put it into practice

• Autor Principal: Brito Paccha., Augusta Yoredi (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado: 2017
• Subjects: ADMINISTRACIÓN DE EMPRESAS; PLAN ESTRATEGICO; COMPAÑIA DE BUSES; DIAGNÒSTICO
• Acceso en liña: http://dspace.unl.edu.ec/jspui/handle/123456789/17798