Plan de Negocio para el Atractivo Turístico Parque Mirador la Cruz del Cantón Catamayo, Provincia de Loja
The need to carry out the present investigation is that despite the strategic location of the "La Cruz" Mirador Park in the Catamayo Canton, the tourist activity is not yet developed, being affected by the non-application of promotion and dissemination strategies that can contribute to the...
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| Médium: | bachelorThesis |
| Jazyk: | spa |
| Vydáno: |
2018
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| Témata: | |
| On-line přístup: | http://dspace.unl.edu.ec/jspui/handle/123456789/19855 |
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Přidat tag | Shrnutí: | The need to carry out the present investigation is that despite the strategic location of the "La Cruz" Mirador Park in the Catamayo Canton, the tourist activity is not yet developed, being affected by the non-application of promotion and dissemination strategies that can contribute to the Better performance of the same; Given this reality was chosen to carry out the present research work "Business Plan for the tourist attraction Parque Mirador la Cruz del Cantón Catamayo, Province of Loja", with the purpose of strengthening and generating a tourist, recreational and service pole and with it Ensure a better position within local and national tourism. The analysis of the thesis was determined by the following objectives: To carry out a Tourist Diagnosis of the current situation of the Mirador Park "La Cruz", in which it was possible to know the current situation of the external and internal zone of the attraction; Developing a Tourist Proposal of the Mirador Park "La Cruz", is executed through the definition of business, market, technical, administrative - legal, financial and environmental study; Socialize the Business Plan Proposal with the actors involved in the tourist activity of the Catamayo Canton, allowing to obtain suggestions and recommendations for the development of the research. For the accomplishment of the work of investigation the scientific, analytical, descriptive, deductive and inductive methods were used; In addition, the inventory and summary sheets of the Ministry of Tourism were used; Techniques such as direct observation, survey, interview and bibliographic review, which allowed the development of the matrix F.O.D.A. (Strengths, Opportunities, Weaknesses and Threats) with which the strategies to design the tourism proposal were established. Within the results, it is possible to determine that the Mirador Park "La Cruz" has a great tourism potential to develop, being the Business Plan a guide for the implementation of the project, and a very beneficial investment form since the profits to Obtain will be profitable during its useful life; To implement the project, an amount of $ 182,394.94 was required to establish the feasibility of the project. The following indicators were analyzed: cash flow, net present value (NPV) valued at $ 48,837.62, internal rate (TIR) with a 16.93%, the benefit / cost ratio (RBC) is $ 2.05, meaning that for each dollar invested the company earns $ 1.05 dollars, and the period of capital recovery (PRC) ) Will be in 4 years, 6 months and 4 days; The sensitivity analysis indicates that the project supports a 39.32% increase in costs and a decrease in revenues with 19.21%, with a result of 0.99 which indicated that the project is favorable. Finally, the conclusions and recommendations of the project were culminated, the bibliography, the index and the attached annexes supporting the present work are described. |
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