Plan de Marketing para el Restaurant “COMEDOR TODOS VUELVEN”, en la Ciudad de Machala Provincia –El Oro, en el Período 2018-2021

For the present research work, the purpose is to carry out a "MARKETING PLAN FOR THE RESTAURANT" COMEDOR ALL RETURN ", IN THE CITY OF MACHALA PROVINCIA -ORO, IN THE PERIOD 2018-2021., Whose purpose is to generate a greater number of clients and thus achieve a better positioning, as well how to achieve excellent attention and mainly to provide the community with an efficient and timely service. To base the project, methods and techniques were used to investigate the methodology used in the work. Among the methods we have: the deductive method that allowed us to analyze the information collected and detect the problems of the real situation of the company, the inductive method was used to know particular cases that currently affect employees and the company manager. As techniques used in the development of this work were used: direct observation that helped us determine how the ordering is and know how the Restaurant "Todos Vuelven" Restaurant works; the interview was carried out with the manager Ms. Zhaguita Casilda Pineda Ramírez; and the surveys addressed to the 8 employees that the company currently has, by sampling customers in a total of 202 clients as a sample of a total population. Likewise, information was collected for the literature review, regarding the referential framework everything related to the Restaurant Comedor "Todos Vuelven", and regarding the conceptual framework everything that concerns the marketing plan. Then, the results of the information obtained are presented, where the viability of the project is demonstrated since the environment in which the restaurant operates is favorable and presents a greater number of opportunities which must be used correctly, later in the situational diagnosis of the company, where the 5 strategic objectives of the Marketing Plan were determined, such as: Carry out a plan of promotions and advertising of the Restaurant in order to improve the image of the company, Implement marketing channels through strategic plans, to make known the variety of products offered by the company, carry out a customer service training plan, implement the uniform daily use of employees who identify them as part of the company. All these strategic objectives have a cost of $ 3,598.00 dollars. To finalize this investigative work, the respective conclusions and recommendations were made, and jointly the bibliography consulted and the annexes where the surveys directed to the clients, employees and the interview to the manager of the company are recorded.

• Yazar: Erique Pineda, Jessenia Elizabeth (author)
• Materyal Türü: other
• Dil: spa
• Baskı/Yayın Bilgisi: 2018
• Konular: ADMINISTRACIÓN DE EMPRESAS; MARKETING
• Online Erişim: http://dspace.unl.edu.ec/jspui/handle/123456789/20117