Plan de negocio para la comercialización y distribución de: roscones, bizcochuelos y arepas elaborados en la parroquia de San Pedro de la Bendita del cantón Catamayo de la provincia de Loja

The main goal of this project is the Company constitution, and leads it to be one of the most renowned in the 'amasijos' elaboration, commercialization and distribution. A company that provides the tourism potential of the Sector and the need to strengthen its economy, opening spaces for public and private organizations to see the company's potential in the support of the sector's development and future. This investigation is based mainly in a Business Plan for 'Roscones, Bizcochuelos and Arepas' commercialization and distribution made in San Pedro de la Bendita Parish, a Catamayo's canton from Loja's province, starting with the inhabitant's continuous work wich provides a warm welcome in the industry field, because their products had a good acceptance and this has contributed to the citizen's integral development, taking in account the limitations this people faces, the lack of infrastructure, the disinterest of the authorities, affecting to the Parish San Pedro in not developing his productive qualities. This investigative work is aimed to fulfill the objectives set for its development like: main objective: Create a Business Plan for the roscones, bizcochuelos y arepas merchandiIing and distribution, manufactured in San Pedro de la Bendita Parish, Catamayo's Canton and Loja's Province. The specific objectives are: Make a diagnose about the Roscones, Bizcochuelos and Arepa's current situation, as a second goal: Build an association of entrepreneur men and women devoted to the product's elaboration, distribution and commercialization; the third goal is: Record a touristic video showing the process of bizcochuelos and roscone's elaboration in the San Pedro de la Bendita Parish. The thesis development comprises several sections like: Introduction, where a brief overview of the whole investigation is highlighted; Theoretical framework, where the definition and explanations related to the investigation subject are exposed, Methodologies and Materials: detailing resources used in each goal development, from which the cientific, analytic, research, deductive, poll technique, interview and observation methodologies were used and helped as a starting point to discover the company service, the touristic side and many valuable details that San Pedro de la Bendita Parish offers; Results discussion, comprising the empirical researched reality confrontation with the analysis results done to the association using tools like FODA, Diagnostic Chart, Nesting Chart, Porter Analysis, MEFI and MEFE matrix, market study thru surveys to set the client's needs and preferences and also found the target market. All this process has allowed getting to know step by step the procedures involved in the business plan. Finally the conclusions and recommendations to improve management and increase the production of goods and / or services are presented, in addition, the bibliography wherein applied reference sources are cited and concluding with Annexes containing documents supporting research. As a result of the findings could be concluded that the project is profitable, so it is feasible to launch the project at any time, this can be confirmed with the results obtained from the financial evaluation. To obtain the expected results the following steps were performed: market research, technical study, marketing plan, financial study and others. With the completion of this research work an economic and tourism contribution to assist the development of the Parish shall be provided.

• Главный автор: Vivanco Román, Carmen Elizabeth (author)
• Формат: bachelorThesis
• Язык: spa
• Опубликовано: 2016
• Предметы: PLAN DE NEGOCIO; TURISMO; COMERCIALIZACION Y DISTRIBUCION; CATAMAYO
• Online-ссылка: http://dspace.unl.edu.ec/jspui/handle/123456789/13088