Estrategias para evitar el impacto sensacionalista causado por la prensa escrita en jóvenes de la ciudad de Loja - caso Amable María

Investigated strategies to avoid sensational impact caused by youth written in the city of Loja, case Amable Maria Press. The research was planned and conducted in the period between the months of September 2013 to July 2014, in the neighborhood of Canton Friendly and Mary province of Loja. The general objective was pursued: Develop strategies to avoid the impact caused by the sensationalist written in neighborhood youth Amable Maria de Loja press. Among the main research methods used they comprise: deductive hypothetical served to narrow the research problems from the problem, and down from the theoretical framework to the assumptions and its implementation. It was also used in the formulation of conclusions and recommendations from the discussion of results. The inductive method helped listening to the object and using research tools, know its empirical characteristics and then by finding the relations given between them, integrate them into the whole, describe and seek their characteristics and causal explanations, which information was grouped in tables and graphs, only to be described, analyzed and interpreted. The development of the literature review by collecting information material of books, encyclopedias, dictionaries, reference and internet. He was also used in the preparation of the literature review and to interpret data from a scientific rigor. Once sorted, processed and analyzed the data, it was concluded that the tabloids influences young Amable Maria neighborhood in the city of Loja. This was verified by comparing the behavior and the language they use them to communicate with themselves. After the conclusions, some recommendations for neighborhood youth Amable Maria take measures to address the problem somehow was performed. Finally we designed and implemented a training course by which it came to important insights and conclusions with the same young people and parents involved. KEYWORDS: Strategies, impact, young, Loja, press, sensationalist.

• 1. Verfasser: Chamba Cajamarca, Janeth Katherine (author)
• Format: bachelorThesis
• Sprache: spa
• Veröffentlicht: 2016
• Schlagworte: EROTISMO; PRENSA AMARILLA; COMUNICACIÓN SOCIAL; SENSACIONALISMO
• Online Zugang: http://dspace.unl.edu.ec/jspui/handle/123456789/10772