Proyecto de factibilidad para la creación de una empresa productora de Snack de camote (ipomoea batatas) y su comercialización en la ciudad de Loja

The main objective of this study is to determine the feasibility of creating a company that produces snack sweet potato (Ipomoea batatas) and marketing in the city of Loja. To achieve this goal, it was necessary to use different research methods among them are deductive, inductive, analytic-synthetic method; also it resorted to the use of investigative techniques such as literature, observation and survey. In analyzing the results of surveys of the buyers and sellers with their respective statistical tables and graphs are presented. In the discussion are studies that determine a feasibility study, the same as described below. In the market study effective demand for snacks 12,071,942 for the first year of life of the project and also offer snacks 2,507,520 was obtained, the difference gives results in unsatisfied demand for snacks 9.564,422 On the technical study it determined that the installed capacity of the project is 2,112,000 snack. Capacity utilization for the first year is 1,689,600 snacks. In the administrative study the trade name of the company was established as a limited liability company "CAMOTE LOJANITO Cia. Ltda. ", The duration of this company is five years from the date of registration in the commercial register. In the financial study it determines the company for initiation requires an investment of US 65,001.39 dollars. Among the sources of funding there is a credit to the Development Bank which amount represents 46.15% of the total investment; costs for the first year is US 527,812.92 dollars, revenues are US 591,150.47 dollars, the profit and loss in the first year is US 37,793.52 dollars and cash flow is $ 30,229, 06 dollars. In financial evaluation the following results were determined: Thus we have the net present value is US 57,674.65 dollars, the internal rate of return is 40.24%, the benefit cost is US 1.12 the Capital Recovery Period is 2 years, 1 month and 6 days. In the sensitivity analysis, it is reiterated that the project is not sensible, because it supports changes in the market, tolerating increased costs of 7.30% and a decrease in revenue of 6.52%. Finally, conclusions and recommendations based on the results of the drafting were raised.

• المؤلف الرئيسي: Luna Chalan, Ángela del Carmen (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2016
• الموضوعات: ADMINISTRACIÓN DE EMPRESAS; FACFTIBILIDAD; SNACK DE CAMOTE
• الوصول للمادة أونلاين: http://dspace.unl.edu.ec/jspui/handle/123456789/12884