ESTRATEGIAS TURISTICAS PARA EL RESCATE Y POTENCIALIZACION DEL VALOR PATRIMONIAL Y CULTURAL DE LA CIUDAD DE CATACOCHA, CANTÓN PALTAS, PROVINCIA DE LOJA

The tourist activity is a trend that is growing, since people have much more interest in getting to know places and travel. In our country the tourism is increasingly significant, so it helps to improve the economy of the country and generates employment. The province of Loja has important places for the inhabitants of the city and province, have been for decades the magnet to attract tourists from different segments, in them you will find history, culture, entertainment also has 16 cantons within which is avocados, a place where the investigation was initiated to develop tourism strategies with the aim of rescuing and potentiate tourists to the city of Catacocha. Paltas is the fundamental element of the ethnography, archeology and art of the ancient culture of Avocado, a provincial history, with a unique style of colonial architecture in their houses here we find the canton capital Catacocha. The city of Catacocha privileged to form the canton capital of avocados, located in the central part of the canton at a distance of 97km from the city of Loja, with a great tourist potential distributed the natural and cultural richness, identified in the cultural heritage, archeology, cultural manifestations, as well as the elevation that protects the city closed "Guanchuro" that have different flora and fauna, the friendliness of its people, all these riches strengthen to this destination, making it a place worth a visit. By the great cultural and natural wealth that has this code, it was important to develop the work of research, for which there was a General Objective; "Rescue and potentiate their heritage value and cultural heritage of the city of Catacocha, canton avocados, Province of Loja". Subsequently made three specific objectives listed below, First Objective: Carry out fault finding on cultural tourism and heritage of the city of Catacocha, canton avocados, province of Loja; for the attainment of the objective scientific methods were used, synthetic and analytical techniques such as direct observation, intervie, Tourist Diagnostic array of communities of Carla Ricaurte Quijano, the Tourist Inventory tabs (MINTUR) of Ecuador, as well as employment instruments and materials that, with the support of information of the Territorial Development and Management Plan were the snap-in for the collection of information of the city and finally the FODA matrix and high-impact matrix to determine the strategies to be used; the second objective; to design a proposal to rescue and potentiate the culture and heritage of the city of Catacocha, canton avocados, province of Loja.; to develop this objective, a proposal of Marketing Plan in which raises three objectives; the first is the implementation of a plan of strategic advertising and promotion with a budget of $5.900.00; in the second objective we have a training workshop and the third objective is to promote a tourist package with a 5 budget of $76.75. Finally, the third objective was to carry out the socialization of the results of the proposal, the GAD Municipal of Catacocha and the citizenry in general. The conclusions to be arrived to determine are: The city of Catacocha has tourist attractions with a great potential that are a contribution to the economic development of the place. Through the promotion of the attractions will allow people to invest and become involved in the tourist development of both the city and the canton, obtaining sources of work and improving their quality of life. The lack of training in customer service, tourist services, guidance make catacocha does not improve economically; for which have been made the following recommendations: Develop a contingency plan for the maintenance of its attractions in case of natural disasters; To motivate people to invest through training, workshops, seminars on the importance of the tourism infrastructure that must take place. The Government Decentralized Autonomous Municipal Plants, give maintenance to the facades of the churches.

• Auteur principal: Aranda Torres, Viviana Ivette (author)
• Format: bachelorThesis
• Langue: spa
• Publié: 2018
• Sujets: TURISMO; ESTRATEGIAS; RESCATE; PATRIMONIAL
• Accès en ligne: http://dspace.unl.edu.ec/jspui/handle/123456789/21076