Análisis Económico Financiero de Valdivieso Vásquez y Cía., ubicada en la ciudad de Loja para el periodo 2018-2020

The present investigation entitled "FINANCIAL ECONOMIC ANALYSIS OF VALDIVIESO VÁSQUEZ Y CÍA., LOCATED IN THE CITY OF LOJA FOR THE PERIOD 2018-2020", is carried out after the passage of the pandemic through Ecuador, in the city of Loja generated a great economic recession the which, according to several economic analysts, will take years to overcome, it is expected that for the next few years the country will have a growth of less than 1%. The objective of research is to analyze the economic-financial situation of Valdivieso Vásquez y Cía in the 2019-2020 period, through the application of financial ratios in order to propose strategies to optimize management. The design was non-experimental, descriptive and data panel, the SWOT matrix, PESTEL Analysis and information provided by the Manager and administrative staff of the company were applied. Among the main results, it was determined that there is a significant concentration of current assets in its accounts receivable, which in turn, compared to subsequent years, is growing, becoming something representative, an important improvement can be established in both the financial and financial strategy. of the company for the year 2019, however, the economic impact for the year 2020 is evident. The designed proposal proposes what strategies can be implemented and their long-term results will be observed, for this to happen the organization must improve or update the accounts receivable policy, formulating plans that allow better recovery of cash.

• Autor Principal: Ludeña Salazar, Stefany Salomé (author)
• Formato: masterThesis
• Idioma: spa
• Publicado: 2022
• Subjects: <CONTABILIDAD Y FINANZAS>; <ANÁLISIS ECONOMICO>; <ANÁLISIS FINANCIERO>; <LOJA>
• Acceso en liña: https://dspace.unl.edu.ec/jspui/handle/123456789/25145