Plan de negocio para la implementación de una Boutique de Ropa de Marca en el cantón Piñas, provincia de El Oro, año 2022.

The present research work, aims for the implementation of a brand clothing boutique in Piñas canton through a business plan where the following was examined: marketing plan, production plan, administrative plan and financial plan; through bibliographic information from reliable sources and a structured survey directed towards the supply and demand of the product, obtaining as a sample 373 consumers on the demand side and 114 producers on the supply side. Among the main results: For the first year of opening, the brand clothing market in Piñas canton presents an unsatisfied demand of 42312.17 garments; the installed capacity will cover 5%, that is 2137.5 garments; the investment reaches an amount of 54,090.82 which will be covered by own financing accompanied by a credit granted by the International Bank; the analysis of the break-even point the Boutique Fashions Piñas will obtain its break-even point when it works with an installed capacity of 10.96% and when it sells $ 50. 668.54; the financial evaluation indicates that, the NPV is $294,701.42, IRR 75%, the company will recover its capital in 2 years, 2 months and 26 days since each dollar invested the company earns 59 ctvs. Which determines that it is feasible the implementation of the branded clothing store. Key words: Branded clothing - business plan – Piñas city - boutique – service.

• מחבר ראשי: Sagbay Fernandes, Cinthia Lisbeth (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2023
• נושאים: <ROPA DE MARCA>< PLAN DE NEGOCIOS><BOUTIQUE-SERVICIO>
• גישה מקוונת: https://dspace.unl.edu.ec/jspui/handle/123456789/27388