Elaboración de un plan estratégico para la constructora piarena cia. Ltda. De la ciudad de Celica provincia de Loja, período 2015-2020
This thesis entitled "DEVELOPMENT OF A STRATEGIC PLAN FOR THE CONSTRUCTION PIARENA CIA. LTDA. CITY Celica Loja province, PERIOD 2015-2020 "; for its development were met by General Objective: Strategic Planning for the company, in order to enhance prestige and breadth in the market during...
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| Үндсэн зохиолч: | |
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| Формат: | bachelorThesis |
| Хэл сонгох: | spa |
| Хэвлэсэн: |
2016
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| Нөхцлүүд: | |
| Онлайн хандалт: | http://dspace.unl.edu.ec/jspui/handle/123456789/10320 |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Шошго нэмэх | Тойм: | This thesis entitled "DEVELOPMENT OF A STRATEGIC PLAN FOR THE CONSTRUCTION PIARENA CIA. LTDA. CITY Celica Loja province, PERIOD 2015-2020 "; for its development were met by General Objective: Strategic Planning for the company, in order to enhance prestige and breadth in the market during the period 2015-2020; and, specific: Situational diagnosis that allows identifying the internal means and external, the structuring of the mission, vision, objectives and targets, propose alternatives to reduce threats and weaknesses and enhance the strengths of the company, develop conclusions and recommendations that will improve the management, administrative and operational which help to Manager to make decisions timely and accurate and in this way be at the level of the competition. The methodology made use of the analysis of internal and external factors establishing the strengths, opportunities, weaknesses and threats of the company; was collected through the interview the Manager as also applied surveys to customers and employees, which allowed to know the current situation in order to propose strategic planning and determined in the axes of development such as: organizational structure and training staff and Manager of the company, were likewise established strategic objectives as: Consider the mission, vision, objectives and targets, develop the administrative organizational structure and functions manual, designing training programmes for the commercial company with their respective strategies, as result of this work is the array of programming where the projects consist: execution of the mission, vision, objectives and targets, in order to know the reason and how 5 to arrive at a definite futurethe design of the administrative structure, elaboration of the manual functions and Training Plan for a better development in the activities and improvement of the service provided by the company commercial and finally have been able to conclude and recommend more feasible so that this company can increase its coverage in the market and this is to provide an efficient service to the community. |
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