Proyecto de factibilidad para la creación de una microempresa de confección de vestidos de niña y su comercialización en la provincia de Tungurahua

Entrepreneurship opportunities in the Central Region of the country are mainly given by the various market opportunities, land potential and competitive and comparative advantages, just as the intervention of public and private organizations interested in reviving the local economy. Ideas for new businesses are easy to identify but difficult to assess, the undertaking is the identification and exploitation of opportunities that have not yet been exploited; various existing market opportunities in the central region of the country is mainly due to its geographical location and territorial potential; behold, weaving cloth for example has become over time in one of the sectors that has generated a lot of financial resources and sources of employment. From this motivation, we have decided to embark on the design of this feasibility project whose overall aim is to create a business of dressmaking girl and marketing in the province of Tungurahua, whose main results describe below: First I must point out that the methods used in the implementation of this project are the methods: deductive, statistical and descriptive through techniques such as survey and observation. The market study was obtained as a result for example, in the first year we have an unmet demand for 269,178 girl dresses, finding from effective demand of 347,850 girl dresses, unless the existing supply when 78672 dresses girl; taking into account that installed capacity will cover 3,59% of unmet demand and capacity utilization of the company in the first three years will be 9984 annual girl dresses. The locational factors taken into account for the location of the company were the raw material supply, roads, availability of labor, utilities and market. As regards the administrative aspects of legal figure the company will be the Limited Company business name is "PACK MINIMAS" and will focus on the production and marketing of girl dresses. The Financial Study the investment plan was determined by the definition of fixed assets, deferred assets and working capital. The total investment required for the implementation of the project is $ 51,583,22 of which 15,000 will be up to bank credit at a rate of 14%. Likewise in the financial evaluation indicators such as NPV is positive with a value of 452376,47 IRR with a value of 36,72% and the cost-benefit ratio for a gain of 1 per dollar invested is determined finally the capital recovery period indicates that capital will be recovered in two years five months and four days, while the sensitivity analysis determined that with a decrease in revenue of 45,50% and an increase in costs of 90,85%, the project is not sensitive. The implementation of the various stages of this investment project has meant that the viability of the project is determined as it has a great demand for the service, the offer that is presented today has not met the expectations of consumers. It should also be noted that this investment project is profitable, generates employment and has high feasibility for implementation feasibility of concluding its implementation by the positive results in the different studies. Finally it is recommended that once the project is implemented various processes that deal primarily with training and improving the quality of the product to run

• Yazar: Chango Pandashina, Martha Verónica (author)
• Materyal Türü: bachelorThesis
• Dil: spa
• Baskı/Yayın Bilgisi: 2015
• Konular: FACTIBILIDAD; COMERCIALIZACIÓN; PRENDAS DE VESTIR; CONFECCIÓN TEXTIL
• Online Erişim: http://dspace.unl.edu.ec/jspui/handle/123456789/8228