Plan de marketing para la empresa lavado y mantenimiento Villavicencio “Lavamavi” Cia. Ltda. De la ciudad de Quito, cantón Quito, provincia de Pichincha, para el año 2017

The present project of thesis denominated Plan of Marketing for the company "LAVAMAVI Co.. Ltda., of the city of I Remove ", it consists on determining a marketing plan that foments the development and growth of the company study object, this plan Marketing, it is guided to energize in an effective way the services of the company, which has been carried out beginning to determine the size of the sample for the gathering of important data by means of the application of 254 surveys at clients and 10 to employees, also an interview to the Manager of the company. In our country the small, medium companies have been established with the purpose of enlarging their market to create economic new interests and in turn to offer labor activities, of there the necessity to implement the Plan of Marketing in the company Lavamavi that has allowed to know the necessities of the local market, this way to achieve a better positioning in front of the situation of the service and products of cleaning in the city of I Remove. Presently investigative work was used the scientific method to relate the phenomena found in the study object; the analytic method, which allowed to analyze in a general way the situation of the company Lavamavi; descriptive method, used for the description, analysis and interpretation of the present phenomena in the company; the inductive method, conclusions were obtained for the development of the plan of Marketing. The internal analysis and presented in main MEFI an index of 2,63, this was obtained it means that the company exists prevalence of the strengths with a value of 2,15 compared with the weaknesses whose value is of 0,48. While in the external made analysis the obtained results are the following of 2,54 where he/she settles down that the opportunities have a prevalence whose value ponders it is of 1,88 compared with the threats that you/they obtained a value of 0,66. The strategic objectives outlined in the present investigation were: To capture new markets with the purpose of to increase the sales and to improve the utilities, to achieve this objective the strategy should be continued of to endow to the company with new teams for the benefit of the service and to diversify other services, as second strategic objective we have to Improve the Service to the client and to implement a post-sale service, as strategy to implement promotions and discounts to organized clients' groups, the third strategic objective is to increase the sales through a plan of publicity, in social nets and internet the strategy to get it is to establish a work chronogram to maintain effective the activities like offers, promotions, novelties and new products of the The company Lavamavi in the Social nets and in the Page of Internet, the last strategic objective is to improve the personnel's yield that works in the company, the strategy it is to carry out permanent seminars of qualification The setting in march of the present marketing plan whose purpose is to be able to position to the company inside the managerial context of the county, the financing will start to the shareholders' consideration who ultimately determined the assignment of resources for the attainment of the mentioned plan: The quantity of 12.401,00 dollars of United States of America is the I mount total of the investment Inside the development of this investigative work they intend the publicity focused to the current media as they are the social nets and page of internet which will be they of enough utility for their corporate complete development and at a cost reduced in comparison of the methods of traditional publicity. Lastly Manager of the company Lavamavi is recommended to take into account the technician-administrative proposal of character and to implement it in the company, since with the implementation of a Strategic Plan of Marketing this organization will energize its work, it will improve its yield and it optimized the resources. In the final part of the present work it puts to consideration the different discoveries obtained during the development that you/they will benefit the search of alternatives to find new niches of markets, reception and the clients' satisfaction contributing to the development, generating new sources of employments and to the progress of the canton and of the county and the country.

• Huvudupphovsman: Grefa Leguisamo, Sandra Elizabeth (author)
• Materialtyp: bachelorThesis
• Språk: spa
• Publicerad: 2017
• Ämnen: ADMINISTRACIÓN DE EMPRESAS; MARKETING
• Länkar: http://dspace.unl.edu.ec/jspui/handle/123456789/19383