Estudio de Factibilidad para la creación de una empresa de Producción de bebida natural a base de Maracuyá en la parroquia de Yangana y su comercialización en la Ciudad de Loja

The present research work called "FEASIBILITY STUDY FOR THE CREATION OF A NATURAL DRINK PRODUCTION COMPANY BASED ON MARACUYA IN THE PARISH OF YANGANA AND ITS COMMERCIALIZATION IN THE CITY OF LOJA", was carried out in the province of Loja - Loja canton , whose general objective is:  Carry out a Feasibility study for the creation of a Production Company of natural drink based on passion fruit in the parish of Yangana and its commercialization in the city of Loja, in order to make known if the project is feasible or not. For the complete analysis of the project, the use of analytical-descriptive, inductive, deductive methods and techniques such as Observation, survey and sample was taken into consideration, which allowed us to segment the study population such as the families of the city of Loja. As for the market study, an unsatisfied demand of 918 024 liters of passion fruit concentrate was obtained for the first year; with these data, the marketing plan was carried out, where the price, advertising, place, promotion and product design were established. The technical study specifies the optimal location and size of the plant, in which it is detailed that the project has a utilized capacity of 24% of the installed capacity giving a total production of 250,560 liters of passion fruit concentrate per year. In the administrative and legal study of the company, the business group was determined, its constitution and organization as a limited company, the human talent needed for the project and the function manuals. With regard to the financial study, the total investment of $ 52,589.52 is disclosed, which will have 52.46% with its own capital and 47.54% will be through a bank loan to BanEcuador. The total cost of production for the first year will be $ 237,804.50, which gives a unit cost of production of $ 0.95, to which increasing 5 a profit margin of 23%, a Unit Sales Price of $ 1.15 is obtained each liter of passion fruit concentrate. The break-even point for the first year based on the installed capacity will be at 54.70%, and depending on sales will be at $ 157,615.79 cents. The Net Present Value will have a value of $ 67,264.51, the Internal Rate of Return is at 50.99%, the period of recovery of the capital will be given in 1 year, 8 months and 26 days, in the cost benefit ratio will be obtains a value of 0.20 cents for each dollar invested, the sensitivity analysis shows that the project supports 11.36% increase in its costs and 9.43% in the decrease of its income. For the above, it is shown that the implementation of the investment project is feasible.

• Hovedforfatter: Narváez Roa, Dennis Paul (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2018
• Fag: ADMINISTRACIÓN DE EMPRESAS; BEBIDA NATURAL; MARACUYÁ
• Online adgang: http://dspace.unl.edu.ec/jspui/handle/123456789/20588