Plan Estratégico de Marketing para el Hostal “La Peña” en la Ciudad de Loja, Periodo 2013-2014

In the globalized world there is a high competitiveness of products or services where the marketing plays a very important and necessary to meet the demands and expectations of the market, which ensures the success of companies making use of techniques and the very tools of marketing, hence the impo...

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Bibliographic Details
Main Author: Arévalo Sucunuta, Jhoana del Rocio (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://dspace.unl.edu.ec/jspui/handle/123456789/10564
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