Estudio de factibilidad para la creación de un escuela de natación para los niño (as) en la ciudad Loja

The overall objective of this research is to develop a feasibility study for implementation of a swimming school in the city of Loja. For correct use of materials development and the use of methods such as inductive who used it to recognize the market to which the company is directed specifying supply and demand which in this case corresponds to the population of Loja and it became necessary swimming schools of the city, descriptive method that enabled the description of the marketing plan where the service, price, place and distribution channels as well as advertising the company required, deductive method that allowed the knowledge of legislation identified and management structure that will require the company to be implemented in the market, statistical method applied it to collect, organize and analyze numerical data required in the financial economic study and establish the necessary investment in the project. He also resorted to using techniques like Bibliographic that was used for the literature review using as instruments books, reports, journals, theses and internet information updated, establishing relevant concepts in the feasibility study, direct observation that allowed collect necessary for the land where the company will be located information, surveys of the population of the city of Loja displayed in the statistics charts was also analyzed. They consist in the discussion the information determining the investment plan as explained below: The market study was developed with the population of the city of Loja, with reference to a sample of 397 families, according to the results it was found that the effective demand for the first year is 55 888 and the supply is 5 places offering swimming lessons in the city of Loja that provide approximately 2340 classes per year leaving a 225,525 annual unsatisfied demand for which to implement this project will contribute to achieve 3.19% of market share. In the technical study of the installed capacity it was determined swimming school, resulting in 3,840 classes to 20 children a year; and capacity utilization which is given based on the demand to be covered using the 80%, namely 3072 year classes (Annex 4) was also determined. The swimming school is located in the city of Loja in Algeria to The Citadel 100 meters from the National University of Loja with an area of 70 x 25 m, and which satisfy the conditions for the functioning of the school. The administrative study the legal basis on which the company is incorporated was determined, besides the mission, vision, functional and structural organization was implemented and a manual of functions that allow all employees labor according to the functions of his office was designed and meet the requirements presented by each post in every area of the company. The study found financial investments made, taking $ 91,007.38 in fixed assets, $ 1,555.33 in deferred assets and $ 5,854.60 in current assets, giving a total investment of $ 98,417.28. The total value of investments 90% will be covered by contributions from partners with a value of $ 88,417.28 and $ 10,000.00 remaining 10% will be financed by the National Development Bank. In this regard the determination of the total cost for the first year is $ 71,543.89, after analyzing several factors for the pricing in the service offered to the general public, it was determined that total income for sale for the first year it is $ 100,161.45. The profit and loss indicates a positive profit margin for the company for the first year is $ 17,076.10. The financial viability to undertake this project; It provided a positive cash flow for the company of $ 25,872.96 for the first year. The net present value (NPV) is $ 5,468.05, the internal rate of return is 11.96% which is higher than the rate of opportunity, cost benefit ratio indicates that for every dollar invested will get a return of 0 40 cents, the company recoups its investment in 4 years, 2 months, 15 days, 14 hours and 24 minutes, the sensitivity that the company can withstand a 3.41% increase in costs and a decrease of 2, 43% in revenue. In conclusion it is advisable to implement this project because it contributes to the development of the city of Loja and provides sources of employment to their inhabitants.

• Κύριος συγγραφέας: Mauricio Villacís, Walter (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2016
• Θέματα: ADMINISTRACIÓN DE EMPRESAS; FACTIBILIDAD; ESCUELA DE NATACIÓN
• Διαθέσιμο Online: http://dspace.unl.edu.ec/jspui/handle/123456789/11620