PLAN DE MARKETING PARA LA EMPRESA COMERCIALIZADORA DE CELULARES “ADVANCE” DE LA CIUDAD DE LOJA

In the field of mobile telephony, in the city of Loja, there is a high competition and it has not taken into account to marketing plans, as a solution to the problem of marketing by the main of these businesses. The main problem of commercial establishments is that they are not easily recognized in the market, so that some of their products remain long time stored in each of the distributors and marketers, represented a storage cost very high, affecting the economic benefits of enterprises logically. The marketer of mobile phones "ADVANCE" does not have a Marketing plan, which does not allow to have higher levels of sales and profits. In the search for the problem of the company ADVANCE raises the following objectives: a diagnosis to internal and external to determine the current state of the company and on the basis of the information obtained to make a proposal that contributes to the progress of the company. The marketing plan is a document that guides on marketing activities. Today it has become the fundamental pillar for the development of companies since that describes the environment of the company, allowing the competitors, the market, economic conditions, current situation and available resources. Research was designed as a general objective: develop a marketing plan for 5 the marketer of mobile ADVANCE as an alternative to attract customers, increase their participation in the market and improve image. The goals were used in methods such as the deductive, which allowed for the external analysis to identify opportunities and threats, the inductive method for the study of market in determining tastes and preferences of customers . The techniques used were the direct observation to know the real business by setting the situation in which the company, the interview that was applied to the owner with the aim of collecting information on the evolution of the company, the survey that was applied to 100 customers and 357 people in the Loja community unfolds. It was determined that the company does not have a marketing plan that has not allowed position itself in the market, considers the recommendations hoping that they are taken into account by its owner manager.

• 1. Verfasser: Neira Rivera, Wilmer Omar (author)
• Format: bachelorThesis
• Sprache: spa
• Veröffentlicht: 2016
• Schlagworte: ADMINISTRACION DE EMPRESAS; PLÁN DE MARKETING EMPRESA COMERCIALIZADORA; CELULARES "ADVANCE"; DE LA CIUDAD DE LOJA
• Online Zugang: http://dspace.unl.edu.ec/jspui/handle/123456789/10635