PROYECTO DE FACTIBILIDAD PARA LA IMPLEMENTACION DE UNA EMPRESA PRODUCTORA Y COMERCIALIZADORA DE HARINA DE LUMA (LUCUMA) EN EL CANTON GONZANAMA, PROVINCIA DE LOJA

The creation of new businesses is one of the major hubs for economic growth and generating jobs, it is essential that there is a wealth of information on creating companies that lead the development, through proper management and thus help a better lifestyle. This research aims to analyze the feasibility to implement a producer and marketer Luma in the canton of Gonzanamá, offering a quality product at an affordable price to the consumer. In the aforementioned project it has taken into consideration different aspects that have allowed qualitatively and quantitatively analyze the feasibility of undertaking an investment project. For the development of this project, we proceeded in chronological order, beginning with the theme: "FEASIBILITY STUDY FOR THE IMPLEMENTATION OF A producer and marketer FLOUR LUMA (LUCUMA) in the canton Gonzanamá, provicia LOJA"; followed by an overview and introduction where a summary of information of the topic. In the literature review we have a framework in which it is disclosed generalities luma flour and a theoretical framework where the concepts related to the feasibility study of the company is established. The materials that were estimated for the development of this project are: human, material, technological and financial resources and methodology possess: the inductive method, which gave me to know the tastes and preferences of people in terms of flour luma ; the deductive method, yielded conclusions to determine whether it is feasible or not the creation of the project, knowing the environment in which the company and the analytical method lies, 6 allowed to describe the various circumstances and situations that affect the creation and implementation of the company. At work the details of the studies presented, starting with the market study, whose purpose was to analyze the sector, demand, supply and marketing to know the current status of our product in the canton of Gonzanamá, knowing unsatisfied demand, competitive conditions and determining the marketing system through direct surveys of consumers, thus obtaining the opportunity in the market prices and advertising. The technical study aimed to determine the size of the company, plant layout, production process technology required, as also set the micro and micro location. Organizational Study on the legal form that will take the company and was prepared based on specific organizational requirements, both organizational and functional structure is proposed. Then the description and analysis of each of the positions is performed. In the Financial Study considered all amounts necessary to determine the initial investment, it discloses the total operating expenses and projected budgets are structured. This information provided the preparation of the statement of income items and projected cash flow. With fixed and variable costs established the equilibrium point is determined as a function of installed capacity and sales. Finally the project evaluation was performed to establish their effectiveness and performance for which analyzed the following indicators: the Net Present Value (NPV) 97255.28; Internal Rate of Return (IRR) 34.69%; Benefit Cost Ratio (RB / C) 1.87; Recovery Period Capital (PRC) in two years, nine months and four days; Sensitivity Analysis in increased costs is the 48.94% and sensitivity 7 analysis decrease in revenues is 26, 94%, the same that showed favorable implementation of the project. After doing the necessary studies for the development of the project the necessary conclusions and recommendations of the research, literature served as a theoretical reference for the completion of the project, annexes and index said. In conclusion it is feasible to implement the producer and marketer of flour Luma.

• 第一著者: Conde Aguirre, Augusta Anabel (author)
• フォーマット: bachelorThesis
• 言語: spa
• 出版事項: 2015
• 主題: ADMINISTRACION DE EMPRESAS; PROYECTO FACTIBILIDAD IMPLEMENTACIÓN EMPRESA; PRODUCTORA HARINA LUMA (LUCUMA); GONZANAMÁ PROVINCIA DE LOJA
• オンライン･アクセス: http://dspace.unl.edu.ec/jspui/handle/123456789/10427