PIT’S para la Parroquia Zumba, Cantón Chinchipe, Provincia de Zamora Chinchipe

The Zumba Parish has a variety of PIT's products, so this research work was based on the tourist valorization of products with Territorial Identity of the Zumba Parish, since it does not have enough support from entities, limited planning for the tourism sector, and low promotion. One of the characteristics of the Parish is its tourism potential, which includes agricultural, agro-industrial and gastronomic products, as well as natural and cultural attractions. Likewise, the tourism potential was diagnosed according to the PIT's in the Zumba parish, applying the information survey of the place; and interviews to the inhabitants to identify the local products, in the category of agriculture and livestock there are 4 priority products, 4 agro-industrial and 3 gastronomic; In this way the application of surveys was directed to the potential demand allowing to know the profile of the tourist; also a SWOT and cross SWOT analysis was elaborated, which allowed to leave raised three strategic objectives with the purpose that the authorities carry out them for a greater tourist development of the parish. For the formulation of the proposal, Marvin Blanco's methodology was used to design a portfolio of agro-tourism products, from which a route called "El Charapano" and a circuit called "Finca Tour" were created, with their respective itineraries. It is concluded that agrotourism products are an important axis for a locality, since new options are proposed to know and enjoy the way of life and the know-how of the rural people, in order to provide a diversified offer and satisfy the needs of the clients.

• Tác giả chính: Zaquinaula Urrego, María Mercedes (author)
• Định dạng: bachelorThesis
• Ngôn ngữ: spa
• Được phát hành: 2023
• Những chủ đề: TURISMO; PIT’S; ZAMORA CHINCHIPE; MERCADO TURISTICO
• Truy cập trực tuyến: https://dspace.unl.edu.ec/jspui/handle/123456789/28506