Minería de datos para segmentación de clientes en la empresa tecnológica Master PC.

Data Mining applied in the field of marketing allows among other issues to discover behavior customer patterns that companies can use to develop marketing strategies directed towards their different types of customers. The grouping or clustering represents one of the most used mining techniques for...

• Hovedforfatter: Chamba Jiménez, Sairy Fernanda. (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2016
• Fag: <TÉCNICA DE MINERÍA DE DATOS><METODOLOGÍA CRISP-DM><HERRAMIENTA RSTUDIO>; <RFM( RECENCIA, FRECUENCIA, VALOR MONETARIO)><ALGORITMOS DE CLUSTERING><K-MEANS>; <K-MEDOIDS><SELF-ORGANIZING MAPS (SOM)>
• Online adgang: http://dspace.unl.edu.ec/jspui/handle/123456789/10462