ESTUDIO DE FACTIBILIDAD PARA LA CREACIÓN DE UNA EMPRESA DE ELABORACIÓN Y COMERCIALIZACIÓN DE BOCADILLO DE GUAYABA EN LA CIUDAD DE LOJA
The following research was carried out with the purpose of taking advantage of the business opportunity that the use of fruit trees that are common in the area can offer and that can be commercialized generating added value, allowing to generate enterprises and therefore create sources of work, cont...
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| 1. autor: | |
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| Format: | bachelorThesis |
| Język: | spa |
| Wydane: |
2018
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| Hasła przedmiotowe: | |
| Dostęp online: | http://dspace.unl.edu.ec/jspui/handle/123456789/20808 |
| Etykiety: |
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Dodaj etykietę | Streszczenie: | The following research was carried out with the purpose of taking advantage of the business opportunity that the use of fruit trees that are common in the area can offer and that can be commercialized generating added value, allowing to generate enterprises and therefore create sources of work, contributing in such a way way to lower the existing levels of poverty in the city and province of Loja, strengthening the economy of the southern region of the country. The main objective of this research is to know the feasibility of creating a guayaba sandwich production and marketing company in the city of Loja, through which it will be able to offer its consumers a product made with excellent quality raw materials, and thus achieve the satisfaction of the needs of our target market, that is, the families of the city of Loja. In order to achieve the proposed objectives, the most usual methods were applied, such as the inductive and deductive method, techniques and instruments that helped us to obtain all the information and thus carry out all the studies. The market study carried out in the city of Loja, with a sample of 381 families to establish the demand and 20 commercial stores of guava sandwiches to make the offer. After inferring the results of the survey, the results were obtained. Potential Demand in the first year of 303,672 units of 225 grams, Real Demand of 110,942 units of 225 grams, Effective Demand of 102,064 units of 225 grams and Supply in the first year 4,626 units of 225 grams and Unfulfilled Demand of 97,438 units of 225 grams, for the 6 results obtained in the analysis of the demand, supply and marketing levels of this product The installed capacity of the project determines that the company is able to produce 2'717. 624 units of guava sandwich of 225 grams and whose capacity will be 80.888 containers of 225 grams of guava sandwich, of which it will be produced in the first year 80% of the capacity used, in addition the location of the same will be determined that will be located in the city of Loja, in the streets Nicaragua between Seville of gold and Equatorial Guinea (west). The production process demands the use of suitable machines and equipment, which will be a guarantee to obtain quality products with affordable prices. On the other hand, the engineering of the project is developed by determining the process diagrams, the operational characteristics, as well as the technical requirements such as machinery, equipment, facilities, etc. Likewise, the administrative study was developed determining the company as a limited company and with the functional organic structure at the hierarchical, legislative, executive, advisory, auxiliary, operative levels, as well as the manuals of functions and organizational charts that served to design a good organizational structure , since it will have the following personnel: manager, secretary-accountant, and the operative personnel that is integrated by a worker. The project reaches an investment of $ 16,771.33 and is financed with a personal contribution of $ 11,771.33 and a loan that will maintain the project with the Bank of Ecuador that corresponds to 5,000.00 to 10 years, with semi-annual payments and at an interest rate. of 10.21%. The financial evaluation presents the following results: according to the NPV of this project gives us a positive value of $ 62,829.13 dollars which indicates that the project or investment is convenient, and the period of capital recovery tells us that the investment recovers in 1 year 5 months and 15 days, which is convenient for our company. For the present project, the IRR is 71.25%, this value being satisfactory for carrying out the project and the sensitivity values are less than one, therefore, the changes in costs and revenues increased by 4.58%. and decreased by 4.13%, that is, the project is not sensitive to these changes. Subsequently, the most significant conclusions and recommendations of the project are presented. |
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