Estudio de factibilidad para la implementación de un Bar/Burger en la ciudad de Loja

The general objective of the feasibility study entitled "Feasibility study for the implementation of a Bar/Burger in the city of Loja" is to determine the feasibility in economic, technical, financial and profitability aspects for the creation of a restaurant that offers Bar and Burger services in the city of Loja. The study arises from the need to offer consumers a place that combines fast food (bourgeoisie) with bar service in a comfortable and traditional atmosphere in the city of Loja. The methodology used for the research is quantitative, with a simple non- experimental approach and the use of surveys as a research technique. The target population is composed of people between 18 and 65 years of age in the urban area of the city of Loja, which represents approximately 58.86% of the total population, which corresponds to 143,267. The surveys collected made it possible to determine market acceptance, unsatisfied demand, and potential, real, and actual demand. In addition, the installed capacity, the location of the establishment, the necessary infrastructure and the technological components were analyzed. In financial terms, the total investment of the project is estimated at $17,057.40, with $7,057 contributed by the partners and $10,000 financed by a bank. The financial results indicate a Net Present Value (NPV) of $13,576.26, a positive Internal Rate of Return (IRR) of 38.70%, a payback period of 3 years, 7 months and 24 days, and a Benefit Cost Ratio of $1.11, suggesting that the project is profitable. In addition, the sensitivity analysis shows that the project can withstand increases in costs and decreases in revenues. In conclusion, based on these results, it is determined that the study is viable and feasible.

• Hovedforfatter: Astudillo Rodríguez, Bryan Alexander (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2023
• Fag: ADMINISTRACION DE EMPRESAS; LOJA; BAR; ESTUDIO DE FACTIBILIDAD
• Online adgang: https://dspace.unl.edu.ec/jspui/handle/123456789/28037