Proyecto de factibilidad para la implementación de una empresa comercializadora de pack de televisión satelital para la ciudad de Loja

This research project whose overall objective is the feasibility of implementing a pack marketer of satellite television for the City of Loja, for which the corresponding studies were conducted to determine the feasibility of allowing the appointed company. The work was developed based on a scheme established by the National University of Loja, in which first arises the title which was defined as a general goal, then the summary where a collection of everything that constitutes the thesis is made; followed by the introduction in which the problems existing source which served for determining the subject is exposed; in point d) references to the literature review in which mention is made of each of the theories and statements covering the thesis is made. Here are the materials and methods used in the development of this thesis and have mentioned: inductive method, analytical, synthetic method and statistical; jointly supported by the techniques of direct observation to companies engaged in the marketing pack of satellite TV service in the city of Loja and the survey of the economically active population which determined that 399 surveys were applied them to analyze later to explain the results. Likewise, the survey 4 trading companies existing television service in our city took place. In point of work is given to know the results of the survey to determine the supply and demand and establish market research as it was established that the potential demand is estimated at 176,423, the actual demand is 110,264 and effective demand is 88,211 people. The real deal is 18,480, calculating an unmet demand for 69,731 services in their first year of life of the project, then the marketing plan in which the direct channel was determined as a means of attracting customers is established, ie through marketing, marketing service - end user. Backed by a technical study an installed capacity of 11,880 services set, also determined that for the first year of life will work with 80% of the installed capacity is 9,504 services. The location of the new trading company will be in the city of Loja, in the Loja neighborhood Tourism, Jorge Hugo streets Rengel and José Mora. In the organizational study the new company is established how a limited liability company, determining the internal structure and leaf development function, in which the activities of each employee is determined at their respective positions. With regard to financial study notes that the investment needed to implement the project is $ 26,775.26, of which 42% will be financed by the shareholders of the company and the remaining 58% through a loan from the National Development Bank . As for the financial evaluation the Net Present Value (NPV) which is established 70159.72, the Internal Rate of Return (IRR) of 81.22%; the capital recovery period will be 1 year, 2 months and 27 days respectively, Also the benefit / cost ratio is established that for every dollar the company earns 0.28 cents. As for the sensitivity analysis it indicates that the project supports an increase in the costs of 20.10%; and decreased revenue 15.84%. Upon completion of all studies and tested each feasibility was determined that the project is feasible and so that its implementation is recommended, then the literature and presents the corresponding annexes

• Autor Principal: Orellana Suing, Jairo Paúl (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado: 2015
• Subjects: FACTIBILIDAD; TELECOMUNICACIONES; COMERCIALIZACIÓN; EMPRESA
• Acceso en liña: http://dspace.unl.edu.ec/jspui/handle/123456789/8268