Proyecto de factibilidad para la creación de una empresa de industrialización y comercialización de la quinua para la ciudad de Mira provincia del Carchi.

This research was conducted in order to take advantage of the benefits that have the industrialization of Quinoa for sale in the town of Mira, it is for this reason that this study has the general objective CREATION OF A COMPANY OF INDUSTRIALIZATION AND MARKETING QUINOA fOR tHE CITY oF MIRA Carchi province ", for which we proceeded to perform the four main studies that have identified its feasibility. This research allowed the application of different methods and techniques that research allows, as the deductive method, inductive method, comparative Analog Method or the Analytical Method; further research techniques were applied as the survey and literature review. The segment of the population who were surveyed is 352 surveys of the families in the city of Mira. Stop the development of the study the four studies contained in this project are thoroughly analyzed, among these are the following: In the market study was conducted in the city of Mira, allowed to determine that the project is feasible, the results obtained from the analysis of supply and demand prove it this way: There is an unmet demand for 411.476 pounds of quinoa annually, which with the launch of the company and a marketing plan where the product presentation, the price, the square with its marketing channels and promotion to be applied in the project were applied was developed. On the technical study it determined that will have an installed to provide 228,800 pounds of packaged quinoa capacity, but start with 75% ie 171,600 pounds of quinoa for the first year with an increase of 5% every two years. Project engineering indicates that to provide the service requires two workers doing the work, so using a flow chart steps to carry out the production of Quinoa was determined. The company will adopt a legal form - Administrative as collective name company, established as a LIMITED LIABILITY COMPANY, formed by three partners and initially generate jobs between administrative and operational staff. The company will carry its name as "MIRAQUINUA CIA. LTDA. "Logo and corporate image for identification and rapid market position. Will be marketed directly, their advertising is planned some media. The project reaches 69.951.40 investment will be financed by the partners with equity capital of 44.951.40 the total investment and financing 25,000 with a loan that will keep the project with a bank. According to financial indicators which indicate favorable for the creation of the company results will have to: A positive NPV of $ 195,413.67, the TIR de50,34%, one RB / C of $ 1.17 we determined that every dollar invested earnings of $ 0.17 cents was achieved, and the Capital Recovery Period will be 1 year, 5 months and 23 days, while the sensitivity analysis determined that the project would support an increase of up 8.38% in its costs and a decrease of 7.33% in revenues. Finally it is concluded based on the results of the studies: implementation of an enterprise of industrialization and commercialization of Quinoa for the city of Mira Market, Technical and Administrative, Economic, Financial and Financial Evaluation is feasible in the Province Carchi.

• Autore principale: León Gallardo, Horacio Alfredo (author)
• Natura: bachelorThesis
• Lingua: spa
• Pubblicazione: 2016
• Soggetti: ADMINISTRACIÓN DE EMPRESAS; PROYECTO DE FACTIBILIDAD; INDUSTRIALIZACIÓN Y COMERCIALIZACIÓN DE LA QUINUA
• Accesso online: http://dspace.unl.edu.ec/jspui/handle/123456789/13464