“PLAN DE MARKETING PARA EL POSICIONAMIENTO DIGITAL DE LA EMPRESA TECNOLÓGICA MAKING PC DE LA CIUDAD DE LOJA"

The present study is called “Marketing Plan for the digital positioning of the Technological Company Making PC of the city of Loja”. It was carried out based on the need of the company to improve its trade marketing. For its development, information was gathered using matrices (EFE, EFI, BCG, ANSOFF, SWOT) in order to identify the real situation of the company. The main objective of this research is elaborating an activity schedule and updating finance program in order to contribute to the improvement of the company’s marketing. It was possible to determine by means of the elaboration of the SWOT matrix the strategic objectives on which it is necessary to work. These objectives are mainly oriented towards the proposal of this marketing plan. First, make a new corporate image design of the company for its customers, and also implement a digital marketing campaign aimed at attracting new customers, this helped digital platforms, especially the social networks of the company. Second, optimize customer service in the sales and after-sales service in order to provide total satisfaction of their needs, as well as open a new possibility of relating to the company once the purchase, which benefits the company Making PC with the so-called feedback regarding the quality that is being offered in the sales and after-sales service. Finally, an online sales modality proposal was conducted in terms of facilitating the acquisition of the company's products. All the planned activities were shared with the CEO of the company and they are under analysis for further application.

• Autor principal: ORDÓÑEZ RAMÓN, JOSÉ PAÚL (author)
• Format: bachelorThesis
• Idioma: spa
• Publicat: 2019
• Matèries: ADMINISTRACIÓN DE EMPRESAS; POSICIONAMIENTO DIGITAL
• Accés en línia: http://dspace.unl.edu.ec/jspui/handle/123456789/22490