“PLAN DE MARKETING PARA EL POSICIONAMIENTO DIGITAL DE LA EMPRESA TECNOLÓGICA MAKING PC DE LA CIUDAD DE LOJA"

The present study is called “Marketing Plan for the digital positioning of the Technological Company Making PC of the city of Loja”. It was carried out based on the need of the company to improve its trade marketing. For its development, information was gathered using matrices (EFE, EFI, BCG, ANSOFF...

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Autor principal: ORDÓÑEZ RAMÓN, JOSÉ PAÚL (author)
Formato: bachelorThesis
Idioma:spa
Publicado em: 2019
Assuntos:
Acesso em linha:http://dspace.unl.edu.ec/jspui/handle/123456789/22490
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