PLAN ESTRATEGICO APLICADO A ECOTEL TV DE LA CIUDAD DE LOJA

The objective of this thesis is to propose a model of strategic planning for ECOTEL TV and use it to analyze the environment of the company, both in what it has to do with the competition, and its acceptance in the viewer and the internal operation of the same . The objective of every business must have a strategic plan, large or small, NGOS and even each person must reckon with it, how this plan defines the direction in which it is intended to achieve the objectives, as this instrument is used to determine with clarity the mission t and vision for the company. From this perspective, the strategic planning in the television channel TV ECOTEL is a tool that allows you to administration the fulfilment of the objectives by determining the strategies for achieving these objectives, the same as being widespread in all the synergies of the company will allow it to better compete in the market to have product knowledge and commitment to the goals it pursues. To do this, you did an interview with the channel manager, 28 surveys to the workers, 38 surveys to customers of the channel and 397 surveys to the population of the city of Loja, with the collected data is conducted a study of actual knowledge of the institution, clearly establishing the use of arrays of analysis and internal diagnostics, and the external analysis of diagnosis and finally the FODA Matrix Here is the proposal that will be presented to the channel, which was established vision, mission, objectives, principles, the realization of an organization chart and finally a 6 manual functions, the formulation of strategies, from establish goals, objectives of late, to get to that final vision, always taking control through indicators, by level executive or Manager to see if the level of nonperforming loans is reduced , what is your competition, potential customers, partners, suppliers, the increase continued to present the proposal that will be presented to the channel, which was established vision, mission, objectives, principles, the realization of an organization chart and finally a manual functions, the formulation of strategies, from establish goals, end goals, to get to that final vision always taking control through indicators, by level executive or Manager to see if the level of nonperforming loans, is reduced to what is your competition, potential customers, increase the partners, suppliers, how the market in general, industry, the environment, etc. Activates this channel by means of a suitable and efficient management, investment and communication between management and the subordinados.mercado in general, industry, the environment, etc. This channel by means of a suitable and efficient management, investment and communication active between management and subordinates.

• Hlavní autor: Jaramillo Cueva, Diana Leonor (author)
• Médium: bachelorThesis
• Jazyk: spa
• Vydáno: 2016
• Témata: ADMINISTRACION DE EMPRESAS; PLÁN ESTRATÉGICO A; ECOTEL TV; DE LA CIUDAD DE LOJA
• On-line přístup: http://dspace.unl.edu.ec/jspui/handle/123456789/10845