Evaluación del impacto del rebranding en la percepción de los clientes de la Cooperativa de Ahorro y Crédito Cacpe Loja en el cantón Loja, durante el período 2022.
Cooperativa de Ahorro y Crédito Cacpe Loja has carried out a rebranding process of its corporate identity to adapt to changes in the financial sector. The objective of this study is to evaluate the impact of the rebranding on the perception of the clients of this cooperative, located in the province...
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| Hovedforfatter: | |
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| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2024
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| Fag: | |
| Online adgang: | https://dspace.unl.edu.ec/jspui/handle/123456789/31524 |
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