propuesta de un plan de marketing turístico para los atractivos culturales del cantòn Puyango, provincia de Loja

He following research work that developed in the Puyango Canton was aimed at creating a marketing plan in order to contribute to the socioeconomic development of tourism and industry, as well as boost the Canton as a tourist destination. The realization of this project served to have a clear focus on the shortcomings with which culturally tractive Canton, where tools that facilitated its application to reality was sought, noting the importance of a marketing plan that yielded an overview Overall, with its potential for possible local development integrating their natural and cultural resources along with human capital for the proper use of them, this project allowed a different perspective of tourism. After the social, cultural, economic and tourist reality of the country and noted Puyango Canton, it was considered to be contributing to the professional contribution and to give a possible solution to the various problems encountered in the tourism sector, for this reason was the need to raise the following research "PROPOSAL FOR A MARKETING PLAN FOR CULTURAL TOURIST ATTRACTIONS OF CANTON PUYANGO, province of Loja" fu aimed to make known the potential of the Canton. The overall objective of the project was "Developing a Marketing Plan for the cultural attractions, contributing to tourism and economic development of the Canton Puyango." Position the Canton as one of the main tourist destinations in the South, for it three objectives specific: "Making a diagnosis of the current situation of Puyango Canton", which were able to confirm through surveys, interviews and site visits potential and current limitations of the attractions of the canton. "Proposing a marketing plan that allows positioning as a tourist destination in the province of Loja," where through promotion and advertising strategies unveiled the various cultural attractions of the sector. Finally "Socialize the proposed marketing plan with the authorities of the Autonomous Government Decentralized Canton Puyango "is performed by the exposure in the municipality so that they are aware of the work done and know their condition against the proposal put forward by giving its conclusions and recommendations. During the project four methods that facilitated the collection of information and design strategies and proposals was one that helped the deductive method to obtain relevant information from the cultural attractions to the approach of strategies, tactics, targets were used, and They allowed get to set the parameters required for the development of the marketing plan. The inductive method is applied to analyze the information obtained from the survey and to obtain general conclusions. Another method used was descriptive allowed to describe the current situation of cultural attractions to create your strengths, weaknesses, opportunities and threats. Besides the historical method that allowed collecting information and events of the past in relation to the attractions, that is the historical review of the necessary references that allow understand the issues raised and propose necessary to develop the marketing plan strategies. 5 In addition to these methods three different techniques that helped to obtain necessary information and actual development of the research were used. The technique of the survey with a sample of 372 who applied it to tourists canton. The technique of interview directed the Mayor and Municipal officials Puyango GAD for a clear view facing the county. And finally the direct observation technique that helped propose several alternatives to improve and achieve the objectives. After the completion of the thesis project it was concluded that the cultural attractions of the canton Puyango "is a tourist destination with great potential for economic development and socio-cultural development of the canton, which should develop strategies to diversify activities and Tourist services offered at present, one of them is to innovate the tourism plant to facilitate the visit of tourists, and create policies, guidelines and strategies to optimize and make better use of resources as this will benefit the population. That is why the implementation of the Marketing Plan is a necessary alternative which will expand the range of activities and tourist services, and also generate resources to potentiate tourism development in the sector. Finally recommendations to relevant authorities and agencies to achieve a comprehensive work with different institutions is presented, and achieve improve the services offered by the canton, create incentives for investment and economic development activities and projects, encourage the promotion and advertising of existing cultural attractions improve and expand tourism infrastructure. In addition to the implementation and development of this marketing plan, as it provides profitability in tourism, positioning the county as a tourist destination.

• Autor principal: Ferie Jiménez, Yanina Maritza (author)
• Formato: bachelorThesis
• Lenguaje: spa
• Publicado: 2015
• Materias: ADMINISTRACIÓN TURISTICA; POPUESTA PLÁN MARKETING TURÍSTICO; ATRACTIVOS CULTURALES CANTÓN PUYANGO; PROVINCIA DE LOJA
• Acceso en línea: http://dspace.unl.edu.ec/jspui/handle/123456789/12064