Plan de marketing para la organización "Natural Yogurt" ubicado en la parroquia Vilcabamba cantón Loja provincia de Loja

The Natural Yogurt Organization is located in the parish of Vilcabamba Loja city, a place known as the "Valley of Longevity ", visited by thousands of tourists attracted by the natural beauty of this village and the longevity of its inhabitants . The Natural yogurt organization created 10 years ago, makes and sells various products, the most recognized is the artisan yogurt. The organization has a model of craft production, meaning their products are made to fit the customer to have a positive effect on your marketing process, in addition to that of its strategic location in the parish of Vilcabamba, a place in which people who visit national and foreign , like this production model. Thus, taking into account within the problematic little promotion and dissemination of the organization has posed the thesis topic MARKETING PLAN FOR NATURAL YOGURT ORGANIZATION LOCATED IN CANTON PARISH VILCABAMBA Loja Loja province,with which it generates new alternatives focus on growth and improvement of the organization, increasing sales and providing further develop the sector. The overall goal of this work is to develop a marketing plan for the organization Natural Yogurt, for which necessitated the implementation of some specific objectives such as, analysis and diagnosis of the current market for natural organization in the parish yogurt Vilcabamba, designing the marketing plan proposal for Natural Yogurt Organization and conduct socialization of results parochial authorities, owners and the general community to generate impact at regional level, all these contributed to the development objectives of the overall objective. In each of the objectives and methodologies enabling techniques for proper development or achievement was applied as well , to perform the analysis and diagnostic interviews aimed at workers and owner manager of the organization was used , which allowed information internally in the organization, for the design of the proposal proceeded to take a sample of the population of the parish Vilcabamba, to implement a survey that served inter alia, to complement the SWOT matrix, where relevant information was compiled to establish the factors enabling and more important and essential for the proper development of the project parameters. For socialization of results at project for Yogurt Natural Organization, owners of the Organization, the president of the GAD Vilcabamba, was convened to them about the proposal and likewise pick their concerns they may have about the job. Once the research phase was obtained as a result culminated in meeting the overall objective of being implemented, would facilitate the promotion and dissemination of the various activities and services available to the organization to achieve greater market positioning, creating more sources working and boosting the tourism business of the Parish, the proposed designs and different promotional material to be used in the marketing plan, just as the budget to invest in advertising provides detailed . As to the conclusions that emerged at the end of this work, allowed summarize the process that took place during the course of the research project and therefore discloses the main results. The diagnosis that was made in the Natural Yogurt Organization was essential to know its current state, identifying the Organization has no position in the market and it should work on a marketing plan, which allows possession effectively in the market Finally the recommendations, which are addressed to the owners of the Natural Yogurt, local government, to work together and enable the sustainable development of the organization as part of the community.

• Huvudupphovsman: Romero Pucha, Vinicio Rolando (author)
• Materialtyp: bachelorThesis
• Språk: spa
• Publicerad: 2016
• Ämnen: PLAN DE MARKETING; TURISMO; VILCABAMBA; LOJA
• Länkar: http://dspace.unl.edu.ec/jspui/handle/123456789/13099