Plan de Negocios de Productos Turísticos para la Finca del Señor Efrén Jiménez, Parroquia el Airo, Cantón Espíndola, Provincia de Loja

The development that presents at present the tourism nationally all has taken force in last decade with the campaign you need is Ecuador, communicating that way Tourism Ministry worldwide you have managed to identify an ample offer with oceans of cultural attractions and natives stops several tourists types, getting constituted like country diverse mega, when you are spoken to of natural attractions in the Ecuador he is a country privileged to be of bigger diversity, where principally stand out the coffee farmsteads the case of the coffee farmstead is the same that count on coffee of loud quality of different climatic floors and sorts such the Mr. Efrén Jiménez, at the parish The Airo, canton Espindola, with unequalled characteristics, where these elements are not enough for the national and international citizenship because what generates the tourist activities does not count with a plan of business of tourist established products without positioning, become absentees and no generating a competitive space on the market. Once this reality was given you encounter the project of investigation once the negative incidence was reflected of a tourist farmstead as soon as you set yourself Products elaboration of Business Plan Tourist for the Mr. Efrén Jiménez farmstead, constituted with three specific described objectives in accomplishing a diagnosis of the present-day situation, proposal of the plan of business of tourist products for Mr. Efrén Jiménez farmstead, and socializing the plan of business of tourist products to the Provincial Town Council and to the people been interested in of the parish The Airo, with the aim of getting the approval from the present work. The following methods were utilized in the present work and you were techniques like the inductive and deductive method useful to examine generalities of the problem identified at the coffee farmstead and this way getting to the respective conclusions which gave step to propose the adequate recommendations, with the aim of incrementing tourists number to the space. It was utilized in historic method and for the solutions presented at the coffee farmstead in order to explain the problem you utilized the descriptive method, in the same way you were useful for exposing the important properties of the same, about his infrastructure and characteristics. Likewise you took in account the opinion poll and the interview for the realization of the respective fieldwork, the same than after a sampling you addressed yourself to a determined group of people, where it was studied and you compiled information that helped to solve the problem of investigation, determined and quantifying the variables related with the project under consideration. Likewise you took in account your direct observation, where the important facts of the coffee farmstead could be identified, finally the potentialities that the same possesses were detected. 5 On the basis of the diagnosis presented him you vary strategies and tacticses of commercialization focused to the strategic womb FODA with the aim of positioning the coffee farmstead like the locality's representative icon. The obtained results, which split into five parts describing each one good detailed straightaway to each one of the specific presented objectives the study of marketing considering each point like getting to the customer, the structure of the human talent came true I elaborate it to him according to the needs required at the place, in the environmental study himself I take into account the impact that bears the realization of the project and the financial study I help to know the feasibility of the project denoting that in this case it is positive. The project has an initial investment value of fifty thousand six hundred seventy eight, with forty one cents, projected it is where the initial capital returns to normal for five years, the benefit that will be obtained comes from a dollar with forty eight cents for each inverted dollar. Present it information himself I socialize with the Provincial Town Council's authorities, the owner of the farmstead and the interested people. You came to an end than does not exist a plan of business at the coffee farmstead, at the Parish The Airo, causing that the tourist products become abstracted, you took in account the conditions of the coffee farmstead, the place, climate and the tourist attractions are essential to consider an important element for the development of a tourist project, the same that it is intended for national and international tourists segment that they are desirable to enjoy a coffee of loud quality and to people that they enjoy nature and adventure in rural areas, another important point is the promotion and diffusion of the coffee farmstead is important to achieve to position on the market and you did not sole you go leaving behind economic benefits for the interested family, rather you will benefit the society because you generate sources of work at the farmstead like in carriers, stores between other ones. Once the present investigating work was concluded you put yourself in to consideration the different experiences the theoretic elaboration and compiled data giving way to the elaboration of some findings on the developed investigation, likewise they describe in detail recommendations that they will favor in the search of alternatives that collaborate to the improvement of the coffee farmstead, to promotion and diffusion of the place and finally they attach several attachments which they consist in photos, scanner, fiches, documents, etc. Expecting the execution of the plan of business of tourist products for Mr. Efrén Jiménez farmstead is a project that it enables contributing to the development of the coffee farmstead, generating alternative news of tourism.

• المؤلف الرئيسي: Castillo Torres, Noemí del Carmen (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2017
• الموضوعات: ADMINISTRACIÓN TURÍSTICA; PLAN DE NEGOCIOS; PRODUCTOS TURÍSTICOS; ATRACTIVOS NATURALES
• الوصول للمادة أونلاين: http://dspace.unl.edu.ec/jspui/handle/123456789/18279