Agroturismo en la Finca Privilegio del cantón Olmedo, provincia de Loja

Agrotourism in recent years has proven to be an option for diversification of agricultural, agro-industrial, artisanal or gastronomic activities, allowing the reactivation of rural areas and facilitating tourists to have interactive experiences with the rural world. The general objective of this res...

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Glavni autor: Robles Armijos, Katherine Mercedes (author)
Format: bachelorThesis
Jezik:spa
Izdano: 2024
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Online pristup:https://dspace.unl.edu.ec/jspui/handle/123456789/30076
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author Robles Armijos, Katherine Mercedes
author_facet Robles Armijos, Katherine Mercedes
author_role author
collection Repositorio Universidad Nacional de Loja
dc.contributor.none.fl_str_mv Suárez Jaramillo, Gladys Alexandra
dc.creator.none.fl_str_mv Robles Armijos, Katherine Mercedes
dc.date.none.fl_str_mv 2024-06-20T15:48:50Z
2024-06-20T15:48:50Z
2024-06-20
dc.format.none.fl_str_mv 140 p.
application/pdf
dc.identifier.none.fl_str_mv https://dspace.unl.edu.ec/jspui/handle/123456789/30076
dc.language.none.fl_str_mv spa
dc.publisher.none.fl_str_mv Universidad Nacional de Loja
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
dc.source.none.fl_str_mv reponame:Repositorio Universidad Nacional de Loja
instname:Universidad Nacional de Loja
instacron:UNL
dc.subject.none.fl_str_mv TURISMO
AGROTURISMO
OLMEDO
LOJA
dc.title.none.fl_str_mv Agroturismo en la Finca Privilegio del cantón Olmedo, provincia de Loja
dc.type.none.fl_str_mv info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/bachelorThesis
description Agrotourism in recent years has proven to be an option for diversification of agricultural, agro-industrial, artisanal or gastronomic activities, allowing the reactivation of rural areas and facilitating tourists to have interactive experiences with the rural world. The general objective of this research is to develop an agro-tourism proposal for the Finca Privilegio in the Olmedo canton, Loja province, supported by two specific objectives: Evaluate the agro-tourism potential using the manual for the design and operation of agro-tourism products, which worked in five phases: characterization of the territory, CICATUR/OEA cards for the inventory of tourist attractions, interviews with key informants to identify the tourism offer, a survey to determine potential demand, and the development of the SWOT and Strategy Matrix. The second specific objective was to formulate the design of tourism products for Finca Privilegio, through three steps: review of the basic principles for identifying tourism products, design of the tourism product portfolio, and organization and management of tourism products. Following the development of the SWOT, four key strategies were obtained for the development of the second objective. Among the results obtained, it was determined that Finca Privilegio has tourism resources, agrotourism activities and the ideal space for the construction of the infrastructure needed to strengthen and promote the development of agrotourism.
eu_rights_str_mv openAccess
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oai_identifier_str oai:dspace.unl.edu.ec:123456789/30076
publishDate 2024
publisher.none.fl_str_mv Universidad Nacional de Loja
reponame_str Repositorio Universidad Nacional de Loja
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repository.name.fl_str_mv Repositorio Universidad Nacional de Loja - Universidad Nacional de Loja
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spelling Agroturismo en la Finca Privilegio del cantón Olmedo, provincia de LojaRobles Armijos, Katherine MercedesTURISMOAGROTURISMOOLMEDOLOJAAgrotourism in recent years has proven to be an option for diversification of agricultural, agro-industrial, artisanal or gastronomic activities, allowing the reactivation of rural areas and facilitating tourists to have interactive experiences with the rural world. The general objective of this research is to develop an agro-tourism proposal for the Finca Privilegio in the Olmedo canton, Loja province, supported by two specific objectives: Evaluate the agro-tourism potential using the manual for the design and operation of agro-tourism products, which worked in five phases: characterization of the territory, CICATUR/OEA cards for the inventory of tourist attractions, interviews with key informants to identify the tourism offer, a survey to determine potential demand, and the development of the SWOT and Strategy Matrix. The second specific objective was to formulate the design of tourism products for Finca Privilegio, through three steps: review of the basic principles for identifying tourism products, design of the tourism product portfolio, and organization and management of tourism products. Following the development of the SWOT, four key strategies were obtained for the development of the second objective. Among the results obtained, it was determined that Finca Privilegio has tourism resources, agrotourism activities and the ideal space for the construction of the infrastructure needed to strengthen and promote the development of agrotourism.El agroturismo en los últimos años ha demostrado ser una opción de diversificación de las actividades agrícolas, agroindustriales, artesanales o gastronómicas, permitiendo reactivar las zonas rurales y facilitando que los turistas tengan experiencias interactivas con el mundo rural. La presente investigación tiene como objetivo general elaborar una propuesta de Agroturismo para la Finca Privilegio del cantón Olmedo, provincia de Loja, apoyado por dos objetivos específicos: Evaluar el potencial agroturístico utilizando el manual de diseño y operación de productos agroturísticos, donde se trabajó con cinco fases; caracterización del territorio, fichas CICATUR/OEA para el inventario de atractivos turísticos, entrevista a los informantes clave para identificar la oferta turística, encuesta para determinar la demanda potencial y la elaboración del FODA y Matriz de Estrategias. Como segundo objetivo específico formular el diseño de productos turísticos para la Finca Privilegio, a través de tres pasos; revisión de los principios básicos para identificar productos turísticos, diseño del portafolio de productos turísticos, organización y gestión de productos turísticos. Posterior a la elaboración del FODA, se obtuvieron 4 estrategias claves para el desarrollo del segundo objetivo. Dentro de los resultados obtenidos se determinó que la Finca Privilegio cuenta con recursos turísticos, actividades agroturísticas y el espacio idóneo para la construcción de la infraestructura carente que permitirá potenciar e impulsar el desarrollo del agroturismo.Universidad Nacional de LojaSuárez Jaramillo, Gladys Alexandra2024-06-20T15:48:50Z2024-06-20T15:48:50Z2024-06-20info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis140 p.application/pdfhttps://dspace.unl.edu.ec/jspui/handle/123456789/30076spainfo:eu-repo/semantics/openAccessreponame:Repositorio Universidad Nacional de Lojainstname:Universidad Nacional de Lojainstacron:UNL2025-05-02T16:06:50Zoai:dspace.unl.edu.ec:123456789/30076Institucionalhttps://dspace.unl.edu.ec/Universidad públicahttps://unl.edu.ec/https://dspace.unl.edu.ec/oaiEcuador***opendoar:02025-05-02T16:06:50falseInstitucionalhttps://dspace.unl.edu.ec/Universidad públicahttps://unl.edu.ec/https://dspace.unl.edu.ec/oai*Ecuador***opendoar:02025-05-02T16:06:50Repositorio Universidad Nacional de Loja - Universidad Nacional de Lojafalse
spellingShingle Agroturismo en la Finca Privilegio del cantón Olmedo, provincia de Loja
Robles Armijos, Katherine Mercedes
TURISMO
AGROTURISMO
OLMEDO
LOJA
status_str publishedVersion
title Agroturismo en la Finca Privilegio del cantón Olmedo, provincia de Loja
title_full Agroturismo en la Finca Privilegio del cantón Olmedo, provincia de Loja
title_fullStr Agroturismo en la Finca Privilegio del cantón Olmedo, provincia de Loja
title_full_unstemmed Agroturismo en la Finca Privilegio del cantón Olmedo, provincia de Loja
title_short Agroturismo en la Finca Privilegio del cantón Olmedo, provincia de Loja
title_sort Agroturismo en la Finca Privilegio del cantón Olmedo, provincia de Loja
topic TURISMO
AGROTURISMO
OLMEDO
LOJA
url https://dspace.unl.edu.ec/jspui/handle/123456789/30076