Proyecto de factibilidad para la producción y comercialización de salsa de ají de maní, en la ciudad de Loja, 2022.

The feasibility project for the production and marketing of peanut hot sauce in the city of Loja was carried out with the following objectives: a market study to determine the supply, demand and unsatisfied demand for the product; a technical study to determine the size, location and engineering of the project; an organizational and legal study to determine the constitution and organization of the company; an economic study to determine the amount of investment, financing, and the budget of income and costs; as well as, an economic study to determine the amount of investment, financing, and the budget of income and costs. Finally, a financial evaluation was performed to determine the feasibility of the project through financial indicators. The following research is descriptive; thus, research methods, techniques and instruments were used to collect, analyze, and interpret the information. The results that allowed determining the feasibility of the project are based on the Net Present Value (NPV) of USD. 91.163,19 being a positive NPV; the Internal Rate of Return (IRR) of 54,80%, which is higher than the opportunity cost rate; the capital recovery period, which is 2 years, 3 months and 14 days. Subsequently, the Cost/Benefit Ratio RCB determines that the company will obtain a profitability of 0.25 US cents for each US dollar invested; finally, the sensitivity analysis (SA) determines that the project supports an increase in costs of 7.03%; and a decrease in income of 5.62%. Therefore, from the respective financial analysis, it is determined that the project is profitable and viable for its execution.

• Main Author: Rojas Betancourt, Jessica Marina (author)
• Format: bachelorThesis
• Language: spa
• Published: 2022
• Subjects: <ADMINISTRACIÓN DE EMPRESAS>; <MANI>; <LOJA>; <ESTUDIO DE MERCADO>
• Online Access: https://dspace.unl.edu.ec/jspui/handle/123456789/24803