PLAN DE NEGOCIOS PARA LA COOPERATIVA PROVINCIAL PRODUCTORA DE CAFÉ DE GALÁPAGOS CON MIRAS A LA EXPORTACIÓN DE CAFÉ CON DENOMINACIÓN DE ORIGEN

Through this research plan, it is intended to contextualize a path of actions to follow in the development of the export process, obtaining useful information that will allow the coffee growers to have all the requirements established to assess the business proposal proposed to the cooperative coffee grower of the Galapagos Islands. The development of the present investigative work presented as objective to formulate and propose a business plan focused on the commercialization of coffee with denomination of origin, mainly to the United States for being a potential market, given its high consumption of specialty coffees and for being a market that offers business opportunities derived from commercial agreements with ProEcuador. For the fulfillment of this work the survey, the interview, the direct observation and the SWOT analysis were used. As for the results obtained, it can be deduced that the coffee cooperative of the Galapagos has the capacity to export, according to the production of the área. Therefore, this business plan, which is based on a basic agro-industrial input, presents a production process that includes the selection of grains, good drying processes, roasting, packaging, so that, together with the development of the strategies proposed in the SWOT analysis, a product of category is available. The most suitable financial model for the formalization as a marketing company of coffee with denomination of origin has been determined.Obtaining a positive return, allowing the recovery of capital and an acceptable cost-benefit ratio for the execution of the project.

• मुख्य लेखक: Gaona Imaicela, Carlos Saúl (author)
• स्वरूप: bachelorThesis
• भाषा: spa
• प्रकाशित: 2019
• विषय: ECONOMÍA; PLAN DE NEGOCIOS; CAFÉ GALÁPAGOS; ALTERNATIVAS DE VENTA
• ऑनलाइन पहुंच: http://dspace.unl.edu.ec/jspui/handle/123456789/22132