PLAN ESTRATÉGICO DE MARKETING PARA LA COMPAÑÍA DE TAXIS EJECUTIVOS “TRANS PEÑA SUR S.A. DE LA CIUDAD DE LOJA, PERIODO 2015-2020
The main objectives of the research were to perform an external diagnosis, internal diagnostics of the functional area of marketing, conduct a competitive analysis, carry out a market study and propose a proposed strategic plan for the organization; this research is based on a Framework theoretical...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://dspace.unl.edu.ec/jspui/handle/123456789/10063 |
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