PLAN ESTRATÉGICO DE MARKETING PARA LA COMPAÑÍA DE TAXIS EJECUTIVOS “TRANS PEÑA SUR S.A. DE LA CIUDAD DE LOJA, PERIODO 2015-2020

The main objectives of the research were to perform an external diagnosis, internal diagnostics of the functional area of marketing, conduct a competitive analysis, carry out a market study and propose a proposed strategic plan for the organization; this research is based on a Framework theoretical...

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Detaylı Bibliyografya
Yazar: Ríos Villa, John Vinicio (author)
Materyal Türü: bachelorThesis
Dil:spa
Baskı/Yayın Bilgisi: 2016
Konular:
Online Erişim:http://dspace.unl.edu.ec/jspui/handle/123456789/10063
Etiketler: Etiketle
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