PLAN ESTRATÉGICO DE MARKETING PARA LA COMPAÑÍA DE TAXIS EJECUTIVOS “TRANS PEÑA SUR S.A. DE LA CIUDAD DE LOJA, PERIODO 2015-2020

The main objectives of the research were to perform an external diagnosis, internal diagnostics of the functional area of marketing, conduct a competitive analysis, carry out a market study and propose a proposed strategic plan for the organization; this research is based on a Framework theoretical...

• Հիմնական հեղինակ: Ríos Villa, John Vinicio (author)
• Ձևաչափ: bachelorThesis
• Լեզու: spa
• Հրապարակվել է: 2016
• Խորագրեր: ADMINISTRACIÓN; TAXIS EJECUTIVOS; MERCADO; PUBLICIDAD
• Առցանց հասանելիություն: http://dspace.unl.edu.ec/jspui/handle/123456789/10063