Proyecto de factibilidad para la producción de mantequilla de maní y su comercialización en el cantón Lago Agrio

The overall objective of this study is to determine the feasibility of implementing a company engaged in the processing and packaging of peanut butter for marketing in the city of Lago Agrio in Sucumbios Province. The following methods and research techniques used to give effect to the development of this research.  He used method Científico.- logical procedures after the investigation within a job to discover the internal and external processes of natural and social reality relationships.  Inductive Method: Determines the general conclusions of the project from premises that contain private data.  Deductivo.- Method This method allowed to collect the concepts, principles and definitions relating to the topic under study, also allowed to deduct data and information about this feasibility study.  Descriptive method - Analítico.- This method was used in the analysis and interpretation of surveys and interviews, as well as in the drafting of the different studies that make up the project. After analyzing the results, it is concluded that: In the Market Study has identified a potential 97883.99 families who know peanut butter demand, real demand of 71,455.31 households consuming peanut butter, a claim 42873.19 effective product families buy peanut butter to the new production entity, a 35.75 average consumption containers of peanut butter 450g per family resulting in an effective annual demand for packaging 1'508.579,15 peanut butter 450g. Furthermore it was established that there is product offering in the market 623,248.89 gr. obtaining an unmet demand for packaging 885,330.26 peanut butter 450g. in the base year. In the completed Technical Study the size and location of the project, located in the neighborhood By Pass, industry Via Coca Km 2 ½, whose physical space has all basic services for operation, attaching the plane of physical distribution of presents plant engineering project presents the production process in all its phases. As for the Organizational and Management Study, the legal organization intends to establish the company as a Limited Company which will have three members, whose name or business name is "Lake East Cia. Ltda. ", As the administrative study the administrative organization arises through flowcharts and manual functions. In the Financial Study it states that the creation of the company an investment of $ 89,075.43 is required. The founding partners will contribute 64.41% of the investment and 35.59% with a credit for the amount of $ 31,701.95. The Income Statement shows a net income of $ 44,404.79 in the first period, the cash flow is $ 48,816.57 in the first year. The evaluation of the project it became clear that the net present value is positive with a value of $ 106.537,88; the internal rate of return is 50.30% is greater than the opportunity cost of capital of 14%, the cost benefit ratio indicates that for every dollar invested 15 cents of return will be achieved, investment will recover in two years, 3 months and 18 days; and, based on the sensitivity analysis that allows a satisfactory result 9.59% increase in costs and a decrease in revenue of 9.83% it is demonstrated. Demonstrating that the project is feasible and profitable so that the investor is recommended execution because its high profitability and its important contribution to the business development of the city and province. Then it is concluded that the project is welcome because as evidenced by the market study. recommendations, bibliography and appendices are presented.

• Հիմնական հեղինակ: Collaguazo Yaguana, Yessica Paola (author)
• Ձևաչափ: bachelorThesis
• Լեզու: spa
• Հրապարակվել է: 2016
• Խորագրեր: ADMINISTRACIÓN DE EMPRESAS; FACTIBILIDAD; PRODUCCIÓN DE MATEQUILLA DE MANÍ
• Առցանց հասանելիություն: http://dspace.unl.edu.ec/jspui/handle/123456789/13525