Propuesta de Innovación Turística con Temática Musical, para el Cristal Palace Hotel, de la Ciudad de Loja

The city of Loja is home to one of the most important performing arts events in the country, the International Festival of Living Arts, for the countless cultural manifestations in the field of arts, letters and music, here large exponents of music, a potential that transforms it into the "Musical Capital of Ecuador", this recognition constitutes a great value for the Lojano people; However, it has not been possible to show a musical city as such, since there is no tourist offer that promotes the rescue of this cultural heritage, this being a problem that entails the loss of the Lojana identity. To solve this problem, the following research was chosen: "Proposal of Tourist Innovation with Musical Theme, for the Cristal Palace Hotel, of the City of Loja", with the purpose of offering a more attractive lodging alternative and a service personalized, this being a unique hotel infrastructure style in this city. The development of this project was determined by the following general objective: Conduct a study for the proposal of tourism innovation with musical themes, for the Cristal Palace Hotel in the city of Loja; Three specific objectives derive from it: diagnose the current situation of the Cristal Palace Hotel in the city of Loja; elaborate the musical theme proposal for the Cristal Palace Hotel; and determine marketing strategies for the Cristal Palace Hotel, based on the proposal of a musical theme. To achieve the specific objectives of the research, descriptive, analytical, historical, deductive and inductive methods were used; In addition, techniques such as direct observation, the interview, the survey, which allowed the development of the F.O.D.A (Strengths, Opportunities, Weaknesses and Threats) matrix, with which strategies were established to design the tourism innovation proposal. After the work carried out, it is concluded that this business idea will show innovative hotel offer for the city, which in addition to providing comfort, will offer a unique atmosphere of rest and a space where professionals, amateurs or not to music can experience a new way of lodging.

• Autor Principal: Vaca Ludeña, Claudia Gisela (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado: 2019
• Subjects: ADMINISTRACIÓN TURÍSTICA; INNOVACIÓN TURÍSTICA
• Acceso en liña: http://dspace.unl.edu.ec/jspui/handle/123456789/21900