Plan estratégico de marketing para el “Comercial Castro Andino y Compañia” de la ciudad de Loja

The present study whose overall objective is to develop a "STRATEGIC MARKETING PLAN FOR COMMERCIAL CASTRO ANDES AND COMPANY OF THE CITY Loja" was developed in the city of Loja, in order to improve the economic and competitive microenterprise development, and the strategic marketing plan is...

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Bibliographic Details
Main Author: Castro Loaiza, Diego Fernando (author)
Format: bachelorThesis
Language:spa
Published: 2014
Subjects:
Online Access:http://dspace.unl.edu.ec/jspui/handle/123456789/15243
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