Plan de marketing para la empresa lavadora y lubricadora "Steven" en el cantón Lago Agrio de la provincia de Sucumbíos

This research project aims to make a proposed marketing plan for the company Washer and Lubricator "Steven" in the canton of Lago Agrio Sucumbios province, through the external and internal study that is immersed the company; thereby be achieved propose a set of strategies that will crystallize a plan that allows the company to achieve competitive advantage. To achieve the objectives, administrative tools were used, starting with the business assessment, the site analysis through the PEST analysis and Porter's 5 Forces, which could determine the EFE matrix, obtaining an indicator of 2.55. Format surveys and interviews were designed, the same, we have obtained results owner of employees and customers, of which he polled 374 customers, which information was obtained to create the EFI matrix, yielding a 2 point , 55 and subsequently the high impact matrix. The strategic objectives identified were: Design a corporate slogan of Washing "STEVEN"; Contents Promotions Plan to increase customers; Develop a training plan to improve service; Create an Advertising Plan to increase customers. The budget required for the machine and Lubricator "STEVEN" make effective marketing plan is $ 10.345,00 which is related to the economic benefits they will receive. The owner of the machine and Lubricator "STEVEN" is suggested applying the proposed Marketing Plan is proposed, since it has been developed based on the actual and timely information, we will provide the same business conditions improve and obtain better profitability to your business.

• Main Author: Moreno Castillo, Carlos Salustino (author)
• Format: bachelorThesis
• Language: spa
• Published: 2014
• Subjects: ADMINISTRACIÓN DE EMPRESAS
• Online Access: http://dspace.unl.edu.ec/jspui/handle/123456789/15831