Proyecto de factibilidad para la implementación de una empresa productora de una loción tratamiento para la caída de cabello a base de aloe vera y su comercialización en la provincia de Morona Santiago

The objective of this research is to perform a "Study and development project feasibility for the creation of a producer of lotion treatment for hair loss with aloe vera and marketing in the province of Morona Santiago" which allowed the application of different methods and techniques that research permits, as the deductive method which is the Inductive Method which part of the particular to reach general, the statistical method which consists of a set of procedures to management of qualitative and quantitative research data. The use of these methods allowed to reach the culmination of this work and that to do so he had to follow the steps of understanding and demonstration of the same application. In the market study in the province of Morona Santiago, with a sample of 397 applicable to the PEA to 5 trading lotion treatment for hair loss; Weighted surveys have been analyzed and the results have been inferred then perform market analysis, determining the potential demand of 30,340 PEA, the PEA Real Demand 16,990, 118,254 Effective Demand lotions hair loss with aloe vera, The 5,088 Offer lotions hair loss with aloe vera and unmet Demand for 113,166 lotions hair loss with aloe vera, which allowed us to determine that the project can and should be run by the results obtained in the analysis of demand, supply and marketing levels for this product. The installed capacity of the project determines that the company will be able to produce 26,000 lotions hair loss with aloe vera 250 gr., Whose capacity will be 15,600 used lotions hair loss with aloe vera, which will take place on 22.98% of capacity used for the first year corresponding to 15,600 lotions hair loss with aloe vera, plus the location of it to be located in the city of Palora is determined in the streets Santiago Palacios and Juan Andrés Bello. The production process requires the use of suitable equipment, which will guarantee for a quality product at reasonable prices. Then the project engineering process diagrams determining the characteristics of operation and management, technical requirements such as equipment, facilities, furniture and fixtures develops. Also an administrative study determined as a Limited Liability Company, and the functional organizational structure hierarchical levels both Legislative, Executive, Consultant Level Support Assistant, Operational Level Level as well as operating manuals, charts was performed; which served as a guideline for implementing a good organization, since there will be the following personnel: Manager, a Secretariat Contadora a Concierge-Keeper, who will be part of the administrative staff and operational staff distributed as follows: one Chief production, Head of Sales, Two Workers, and a seller. The project reaches an investment of $ 62,646.06 and will be financed with contributions from partners the 52,11% of the total investment corresponding to $ 32,646.06 and a loan that will keep the project with the Development Bank constitute the 47.89% which corresponds to $ 30,000 a 10 year term at 15% annual interest. The financial evaluation presents the following results: According to the NPV of this project gives us a positive value of $ 144,339.86, which indicates that the project or investment is suitable. For this project IRR is 63.06%, this being satisfactory value for the project, the time it would take to recover the original investment would be 1 year, 6 months and 24 days, for this project, the sensitivity values are less than one, so do not affect the project changes in costs and revenues increased 49% and decreased in 18.48%, respectively, ie the project is not sensitive to these changes. Subsequently the most significant findings and recommendations of the project arises

• 主要作者: Velastegui Atupaña, Carmita Zoraida (author)
• 格式: bachelorThesis
• 語言: spa
• 出版: 2015
• 主題: EMPRESA; FACTIBILIDAD; COMERCIALIZACIÓN; MATERIA PRIMA
• 在線閱讀: http://dspace.unl.edu.ec/jspui/handle/123456789/8252