diagnóstico situacional turístico de la parroquia rural Mercadillo del cantón Puyango de la provincia de Loja

This study is based on the Diagnostic Manual for Local Tourism which in its content describes the tourist diagnosis and the stage of the planning process which establishes and evaluates the status of a destination at a certain time, also it constitutes direct source information that allows decisions about future strategies and the tool that will allow assessment of the success or failure of plans, programs and projects. In short, it is the starting point and the foundation upon which all tourism planning process is based. This thesis called "Situational Diagnosis Parish Rural Tourism Market Puyango canton of the Province of Loja", is an initiative developed with the purpose of contributing to the advancement of tourism in that sector. By applying two surveys in the study area, it was determined that the problems in the tourism sector in the parish is mainly evident in the lack of a tourism diagnosis is why for the effective implementation of this project targets raised feasible to harness the resources and establish strategies for progress. The general objective of this study was to: Identify alternatives for tourism development linked to the rural parish Market Puyango Canton province of Loja through a tourist situational analysis; for it raised three specific objectives: to characterize the current situation of tourism in the rural parish Market Puyango canton with its opportunities and limitations; determine the composition of the tourism supply and demand of the parish, and design strategies for tourism development in the Rural Market Parish Puyango Canton of Loja province. For the consequent development of the objectives was necessary to use appropriate methodologies and techniques; the first target were used scientific, bibliographic, analytical synthetic, descriptive methods; Likewise the process with the help of techniques such as the observation that it was to conduct a quick poll of the place is complemented finally adapting tourist matrix characterization of Ricaurte Carla Quijano adjusting to the reality of the parish was held in study. The descriptive methods used in the second goal, and the technique allowed the observation that developing tourism inventory of the rural parish Market using the methodology of the Ministry of Tourism and technical precision instruments, as well as inventory sheets both attractive as service providers; for demand analysis technique survey questionnaire was applied to tourists who visited the parish was used. Finally it should be emphasized that for the design of strategies mentioned in the third objective MARPP technique that consisted of a participatory workshop where stakeholders participated in the design of a SWOT matrix whose result allowed tourism development strategies set by the futures approach was used projects to promote the development of tourism and improve the quality of life of the inhabitants. It was considered among the conclusions that one of the problems addressed by the rural parish of Mercadillo is the limited use of tourism resources; Coupled with inadequate basic infrastructure, which indirectly affects the development of tourism in the parish. So well defined that an obvious weakness and that 5 directly affects tourism is the poor supply of services in addition, all this can denote that the Today the parish is not ready to develop tourism efficiently. Recommendations arising at the end of this paper are mainly directed to the Autonomous Government Decentralized rural parish of Mercadillo, the same as is the body responsible for overseeing the existing resources in the study area and can take leadership and implementation of programs and projects described in this research paper, taking advantage of the growing political partner have today parish governments because only then can generate a more active participation and empowerment of citizens around the tourist theme positioning.

• Autore principale: Jaramillo Castillo, Darwin Miguel (author)
• Natura: bachelorThesis
• Lingua: spa
• Pubblicazione: 2015
• Soggetti: ADMINISTRACIÓN TURISTICA; DIAGNÓSTICO SITUACIONAL TURÍSTICO PARROQUIA; RURAL MERCADILLO CANTÓN PUYANGO; PROVINCIA DE LOJA
• Accesso online: http://dspace.unl.edu.ec/jspui/handle/123456789/12057