PROYECTO DE FACTIBILIDAD PARA LA IMPLEMENTACIÓN DE UNA EMPRESA DE SERVICIOS DE ALQUILER DE JUEGOS ACUÁTICOS, EN LA ISLA JAMBELÍ, PROVINCIA DE EL ORO

This proposal concerns the feasibility study for the implementation of a service company hire water games on the island of Jambelí. This project aims at promoting physical activity, fun and water entertainment directed to national and foreign tourists who visit, trying to meet the needs of entertainment, leisure and entertainment present on the site. For which it is required; Determine the conditions of supply and demand in the market Jambelí Island. Set the size, location and project engineering, determine the amount of investments, financing sources, production costs and revenue generated by the project and at subsequent measure project profitability through indicators Net Present Value, Internal Rate Return, Capital Recovery Period, Benefit Cost Ratio, Sensitivity Analysis. All the above objectives contribute to establish the feasibility of the project. Then accurately punctuate the relevant studies; The Market Study that included as prime gathering information from a sample of 384 surveys of tourists entering Jambelí island, which resulted in acceptance of 86.11% of tourists would be willing to use the new service water games, also an unmet demand 2429.691 annual service was obtained, in turn analyzing the variables of product, price, place, promotion that will be offered new services company water games. The Technical Study which comprises principle engineering and infrastructure design firm water games, then proceeded to set the size of the project having an installed capacity of 423.360 services capacity and capacity utilization of 81.536 services, which means that will own 17.42% of the potential market Jambelí Island, on 6 the other hand on the location of the project was completed the macro and micro location accompanying a plane specifies the size and distribution of the business areas of water games. Also noted is the circuit diagram and flowchart for the service. Organizational study integrates the philosophy of the company, the legal organization that serves as a regulator of the functions and activities within the company. Similarly hierarchical levels, different charts with relevant operating manuals for all employees of the company are set. The financial study allowed us to classify and quantify the costs dividing into three types of assets such as; fixed assets, deferred and current, incurring a total investment of $38,595.46 for the project implementation, while constituting its financing, of which $23,595.46 which represents 61% of the total investment will be equity partners while $15,000.00 representing 39% of the total investment will be financed with a loan granted by the National Development Bank (BNF), at an interest rate of 10% annually. Financial evaluation expressed favorable for the implementation of the project financial indicators, with a projection for five years are detailed as follows: Net Present Value; $ 24,104.83, Internal Rate of Return; 61.68%, the benefit-cost; $ 1.53 meaning that for every dollar invested a profit of $ 0.35 cents will be achieved, the Capital Recovery Period will be 1 year, 9 months and 2 days, as Sensitivity Analysis stating that the project withstand increased costs of 37.65% and a decrease in revenue of 24.86%, all these indicators allow assessing the profitability of the project. Finally after the financial evaluation findings, which display the results of research in the form punctuated are located, so we can say that there is a low level of direct competition, allowing us to identify a large market with unmet needs, and this project is 7 feasible to have innovative services to the rest of the competition combined with the results already achieved in the financial evaluation which indicates the viability of the project. Then the recommendations are detailed and we emphasize that customer safety is the most essential in providing these services, which is recommended to have trained personnel and especially the good service and friendliness towards users, and concluding by Finally with the literature from different sources with the respective annexes.

• Үндсэн зохиолч: Mendoza Samaniego, Ingrid Astrid (author)
• Формат: bachelorThesis
• Хэл сонгох: spa
• Хэвлэсэн: 2015
• Нөхцлүүд: ADMINISTRACION DE EMPRESAS; PROYECTO FACTIBILIDAD IMPLEMENTACIÓN; EMPRESA SERVICIOS ALQUILER JUEGOS ACUÁTICOS; ISLA JAMBELÍ PROVINCIA DE EL ORO
• Онлайн хандалт: http://dspace.unl.edu.ec/jspui/handle/123456789/10436