Plan de negocios, mediante un estudio de mercado para proponer la creación del museo etnográfico “Amazònico Del Ecuador” en la parroquia Nueva Loja, cantón Lago Agrio

The study was conducted in the Province of Sucumbíos, aimed to design a business plan to propose the creation of an ethnographic museum "Amazon of Ecuador", located in the Parish Nueva Loja, Lago Agrio Canton, attractive predominantly for cultural rescue covering the current problems of the sector and strengthen expectations, maintain, and evaluate the Amazonian cultural heritage, why was raised Titling this work. He carried out a situational analysis in conjunction with market research, achieving determine industry conditions, such as; climatic, economic, tourist, social and productive aspects through the techniques of observation and interpretation, using survey instruments and records data collection, generating identify demand and tourism to which this proposal addressed, gaining knowledge tourism and socio-economic impact. The proposal established guidelines for a cultic responsible and sustainable tourism, united the consequence of applying the Business Plan and the rescue of cultural significance that has in the area, strengthening the local tourism sector and conservation of each of the ethnic groups, ancestral knowledge, crafts and way of life. Socialized to the cantonal authorities, which stipulated that act to meet strategic objectives: to achieve study the document, develop and implement ideas that are routed to this proposal designed and exposed, and proceed to be part of a culture proposal for the tourism plant Canton. Keyword: Market, Ethnographic Museum, Tourism / Cultural, Business Plan.

• Main Author: Zambrano Pazmiño, Mirian Marcela (author)
• Format: bachelorThesis
• Language: spa
• Published: 2016
• Subjects: ADMINISTRACIÓN TURÍSTICA; PLAN DE NEGOCIOS; MUSEO ETNOGRÁFICO
• Online Access: http://dspace.unl.edu.ec/jspui/handle/123456789/17142