Proyecto de factibilidad para la implementación de una empresa productora de cóctel de cacao y su comercialización en el cantón Lago Agrio provincia de Sucumbíos para el año 2015

he general objective of the present investigation is to "DETERMINE THE FEASIBILITY FOR THE CREATION OF A COCOA PRODUCTION COMPANY AND ITS MARKETING IN CANTÓN LAGO AGRIO, PROVINCE OF SUCUMBIOS FOR THE YEAR 2015", which allowed the application of different methods and Techniques that scientific research allows to perform, such as the Deductive Method which deals with the most usual scientific method, which is characterized by four basic stages: observation and recording of all facts: analysis and classification of facts; The inductive derivation of a generalization from the facts; And the contrast, the Inductive Method which is part of the particular to arrive at the general, it is so through the study of the various parts that comprise an evaluation of the project came to obtain the general conclusion as the feasibility of the project, Statistical Method, which consists of a series of procedures for the management of qualitative and quantitative research data. In the market study conducted in Cantón Lago Agrio, with a sample of 382 PEA and 87 marketers; Tabulated the surveys have been analyzed and the results have been inferred to then carry out the market analysis, determining the Potential Demand of 59.233 PEA, Real Demand 27.247 PEA, Effective Demand 549.305 bottles of cocoa cocktail, The Offer of 405.496 bottles of cocktail Of cocoa and the Unsatisfied Demand of 481,024 bottles, which allowed to determine that the project can and should be executed, due to the results obtained in the analysis of the demand, supply and marketing levels of this product. The installed capacity of the project determines that the company will be able to produce 55,640 bottles of 750 ml. Cocoa cocktail and whose capacity will be used 47,294 bottles, of which 80% of the capacity used for the first year will be produced, in addition it is determined the location of the same that will be located in the city of Lago Agrio. The production process demands the use of suitable machines and equipment, which will guarantee a quality product at moderate prices. Next, the engineering of the project is developed, determining the process diagrams, the operational and management characteristics, technical requirements such as equipment, installations, furniture and appliances. Likewise, an administrative study was carried out, determining as a Limited Liability Company, and with the functional organizational structure at the hierarchical levels, both Legislative, Executive, Adviser Level, Support Level, Operational Level, as well as function manuals, organizational charts; Which served as a guideline to implement a good organization, since the following personnel will be counted: Manager, an Accountant Secretary, who will be part of the Administrative staff, and the operative personnel distributed as follows: a Chauffeur and Two Workers. The project reaches an investment of 28,787.57 dollars and will be financed with a contribution from the partners of 64.19% of the total investment corresponding to 18,787.57 dollars and a loan that will maintain the project with BanEcuador will constitute 35.81 % Corresponding to $ 10,000 to 10 year term at 15% annual interest. The financial evaluation presents the following results: According to the NPV of the present project gives us a positive value of 96,582.23 dollars, which indicates that the project or investment is convenient. For the present project the IRR is 86.35%, this being satisfactory value for the project, the time required to recover the original investment would be 1 year, 1 months and 21 days, for the present project, the sensitivity values Are less than one, therefore do not affect the project changes in costs and revenues increased by 18% and decreased by 13.82%, respectively, ie the project is not sensitive to these changes.

• Tác giả chính: Tapia García, Lady Tatiana (author)
• Định dạng: bachelorThesis
• Ngôn ngữ: spa
• Được phát hành: 2017
• Những chủ đề: ADMINISTRACIÓN DE EMPRESAS; PRODUCCÓN; CÓCTEL DE CACAO
• Truy cập trực tuyến: http://dspace.unl.edu.ec/jspui/handle/123456789/19613