Estrategias comunicacionales para mejorar la audiencia del noticiero “Visión y enfoque” emitido por canal sur de la ciudad de Loja a través de Facebook

The research called Communication strategies to improve the audience of the newscast “Vision and Focus” broadcast by Canal Sur in the city of Loja through Facebook, is based on research work, in which the following general objective was raised: Analyze the audience of the newscast “Vision and Focus”, broadcast by Canal Sur in the city of Loja through Facebook, and also concluded with the following specific objectives: Determine the current status of the audience of the newscast “Vision and Focus” for the development of communication strategies; Propose the effective communication plan for the newscast “Vision and Focus” based on its needs and share the results with the authorities of the channel and the staff working on the newscast “Vision and Focus”, for which the qualitative and quantitative methods were applied as research and the survey and the interview as techniques. The main results of the research show that there is a high percentage of people who do not watch or listen to news, as well as a preference for watching news of a regional and national nature. Regarding the proposed program, five strategies are established that are based on managing statistical data through social networks for continuous improvement, as well as the inclusion of news of national and regional interest, among others. For the dissemination of the results, the main authorities of Canal Sur and the news program “Visión y enfoque” were present, who mentioned that it is an important investigative work and highlighted the university contribution to the Loja community

• Автор: Agila Capa, Yasmany Miguel (author)
• Формат: bachelorThesis
• Мова: spa
• Опубліковано: 2025
• Предмети: COMICACION; ESTRATEGIAS COMUNICACIONALES; NOTICIERO VISIÓN Y ENFOQUE; TELEVISIÓN EN LOJA
• Онлайн доступ: https://dspace.unl.edu.ec/jspui/handle/123456789/32168