Plan estratégico a la Cooperativa de Ahorro y Crédito Mushuk Kawsay del cantón Francisco de Orellana, provincia de Orellana

The overall objective of this study is to "Develop a Strategic Plan for Co-operative Savings and Credit Mushuk Kawsay, enabling it to achieve efficiency and quality service", which was achieved through the use of deductive, inductive methods, analytic and synthetic, and the application of the techniques of observation, interview and survey, the latter to the 16 employees of the cooperative and a sample of 361 members was conducted. The study began with the situational analysis, which was made possible by a careful study of its internal and external environment, in which critical success factors that enabled obtaining data about the situation for which the financial institution is currently experiencing was identified. In its external environment opportunities and threats, among which include "New legal framework that provides a differentiated and preferential treatment from the State, to the extent that promote the development of the popular and solidarity economy" , it was assigned to identified a weight of 0.10, and " intense competitive atmosphere, by the presence of several cooperatives and banks", with a weight of 0.15, determined a weighted total of 2.60, indicating that the opportunities of their environment they are superior to the threats And "Poor recovery management portfolio overdue" efficient delivery service credits" strength was assigned a weight of 0.15 In the internal environment strengths and weaknesses among the most important factors are identified "weakness was assigned a weight of 0.15, determined a weighted score of 2.35 indicating that the figure weaknesses outweigh the strengths Of which the corresponding oriented operational plans were designed ; Creating the credit line "Credi Productive " Development of process and collection management Later SWOT Matrix where eight strategic objectives among which stands settled was developed the proposed strategic objectives viable allowing subsequent implementation. Finally, the budget requires the proposal made is which amounts to $ 3.390.00 was determined. In view of the potential benefits afforded by proper planning, the adoption of a strategic plan designed in the present study, it is aimed to promote the progress of the institution is recommended.

• Glavni autor: Cayambe Vega, Delfa Susana (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2014
• Teme: ADMINISTRACIÓN DE EMPRESAS
• Online pristup: http://dspace.unl.edu.ec/jspui/handle/123456789/15836