PRODUCTO TURÍSTICO PARA EL ATRACTIVO “LAS CASCADAS DE MANUEL”, PARROQUIA EL GUABO, CANTÓN EL GUABO, PROVINCIA DE EL ORO

In recent decades are being designed, both nationally and internationally, new tourism products with the aim of overcoming the traditional model of "Sun and Beach", breaking the seasonality of the sector and increase the competitiveness of destinations. In the province of El Oro, Canton El Guabo is the attractive "Cascadas de Manuel" which has great tourist potentials that have scenic landscapes that combine waterfalls, lagoons, forests, complemented by the rich gastronomy of the sector, that is why, that it was important to develop the research work, for which purpose it was formulated as General Objective: To elaborate a product for the tourist attraction "Cascadas de Manuel" of the parish of El Guabo, Canton El Guabo, Province of El Oro. To meet this objective, three specific objectives were set: The first objective To carry out the tourist diagnosis of the "Cascadas de Manuel" El Guabo parish, Canton El Guabo, El Oro province; for the fulfillment of the objective the scientific, analytical and synthetic methods were used, techniques such as direct observation, interview, Tourism Diagnostic Matrix of Carla Ricaurte Quijano communities, Tourist Inventory (MINTUR), SWOT, and the Global tool Position System (GPS). The second specific objective to develop a tourism product for the attractive "Cascadas de Manuel" El Guabo parish, Canton El Guabo, the inductive and deductive techniques were used for the identification and zoning of the tourist areas of the place, the attractions were defined, the tourism activities and services proposed in the new product. The elaboration of a new brand was carried out, and the adaptation of some areas was proposed through a file that shows the current situation of the place and the proposal that is made, as well as the preparation of a file where the proposal is proposed. signage for the product, according to the information of the Corporate Manual of Tourist Signaling of MINTUR. The third specific objective Socialize the results to the people involved; To achieve this objective, the technique of Rapid Analysis Method and Participatory Planning (MARPP) was used in its three phases: in the Initial phase (prior) through a call for the stakeholders involved to participate in the socialization, through invitations previously issued. In the next phase that is the execution, the research work was socialized through audiovisual materials, then the participants made the recommendations about the project; in this way we comply with the third and final objective. Finally, it is concluded that: The research work will allow the tourist development of this place; that the site has several attractions where different tourist activities can be developed but nevertheless it does not take advantage of these strengths and above all that the owner needs to make an investment to improve the infrastructure and be able to provide a better service.

• Autor principal: BARROS ROMERO, HENRY ALEXANDER (author)
• Formato: bachelorThesis
• Lenguaje: spa
• Publicado: 2018
• Materias: ADMINISTRACIÓN TURÍSTICA; PRODUCTOS TURÍSTICOS; CASCADAS
• Acceso en línea: http://dspace.unl.edu.ec/jspui/handle/123456789/20903