Propuesta de un plan estratégico para la asociación de transportistas de artículos de primera necesidad “9 de Octubre” de la ciudad de Loja

The present work called " OFFER OF A STRATEGIC PLAN FOR THE TRANSPORTERS' ASSOCIATION OF BASIC COMMODITIES " 9 GIVE OCTOBER " GIVES LOJA's CITY ", it consists of the production of a strategic plan that stimulates the growth and development of the organization I object of study, which has been realized on the basis of theoretical sustenances of the planning and to the information obtained of field by means of the application of surveys to a total of 32 partners, 7empleados and one interview to the Manager. It is important to indicate that inside the used methodology, one resorted to the utilization of the methods: scientific, deductive, inductive, analytical, descriptive and historical; in what concerns the technologies, the utilization was necessary so much of the survey as well as also of the interview; the bibliographical summary complemented the whole development of the thesis. The aim raised for the association October 9 was to propose a Plan of strategically, for which realized a diagnosis and analysis of the current external and internal situation of the environment of this organization. On the basis of the obtained information, the external analysis was realized, in the picture of the Counterfoil of Evaluation of the External Factors, once assigned the weighting for each of the external factors that influence the association October 9, the result weighted of 2,57 was obtained. This means that in the investigated company, there exists predominance of the opportunities which value is of 1,86, on the threats that it is of 0,71; it is to say, separates from 1,15, which means that the investigated organization, it has many opportunities to be unrolled of better form inside his external environment and therefore to must take advantage of the opportunities that exist on the market to strengthen his growth, since it are the complicated barriers of entry of new competitors, the growth of the demand, the economic stability and the suitable juridical frame. In agreement to the result obtained of the Counterfoil of Evaluation of Internal Factors of the association October 9, it determines as result weighted of 2,63; what means that in the company a predominance of strengths exists on the weaknesses; it is to say, exists 1,98 strengths and in weaknesses it is of 0,65, with a difference of 1,33, therefore company does not have serious internal problems that they could interfere in the growth of the same one and also it has a normal development inside the local market. Later there is realized the counterfoil FODA to determine the opportunities, threats, strengths and weaknesses, base for the design of the Counterfoil of High place I Strike, where there appeared four aims, between which it is had: To implement a plan to catch new markets, to qualify to the personnel, to design an advertising plan and to design a plan of promotions, with a value established of $ 13.682,00 dollars for his fulfillment. For what one has concluded that the most important strategic aims, the Nro. 3: TO DESIGN AN ADVERTISING PLAN IN THE PRINCIPAL MASS MEDIA TO IMPROVE THE SALES; and, Not. 4: TO REALIZE A PLAN OF PROMOTIONS THAT COMES TO THE CLIENTS WITH THE PURPOSE OF WHICH THEY FEEL MOTIVATED TO ACQUIRING THE PRODUCTS OF THE FIRST NEED THAT THE ASSOCIATION OFFERS 9 GIVES IN OCTOBER ", that must be implemented to announce the services that the organization offers and to increase his sales. Complementing the present work of investigation, they present the Conclusions and Recommendations, on the basis of the results obtained during the development of the strategic plan for the association of basic commodities On October 9 of Loja's city

• 1. Verfasser: Zabala Abarca, Jeacqueline (author)
• Format: bachelorThesis
• Sprache: spa
• Veröffentlicht: 2015
• Schlagworte: PLAN ESTRATÉGICO; TRANSPORTE; ARTÍCULOS DE PRIMERA NECESIDAD; PROVEEDORES
• Online Zugang: http://dspace.unl.edu.ec/jspui/handle/123456789/8558