PROPUESTA DE IMPLEMENTACIÓN DE UNA APLICACIÓN MÓVIL, PARA LOS SERVICIOS QUE OFRECE EL GRAND VICTORIA BOUTIQUE HOTEL, DE LA CIUDAD DE LOJA

The evolution of technological innovation in the hotel sector has become an essential tool to achieve changes in the activities offered by hotels and the traditional way of understanding the hotel business, promoting direct communication with powerful ideas from guests to improve the quality of service offered by hotels. For this reason, the development of this research work is intended to make a "Proposal for the implementation of a mobile application for the services offered by the Grand Victoria Boutique Hotel, in the City of Loja. For the development of this research work, a general objective was raised; Propose a mobile application as a technological innovation to automate the services offered by the Grand Victoria Boutique Hotel in the City of Loja, and three specific objectives; 1. Diagnosis of the services offered by the Grand Victoria Boutique Hotel in the City of Loja, you can analyze the diagnostic matrix, methods: analytical, synthetic, to determine the current situation of the services offered by the hotel, techniques such as the survey to collect data and information that allows, know the interest of customers, importance of technological tools, offers and the proposal of implementation of the mobile application that automates the services and products offered in the hotel. Through the SWOT matrix, internal factors (strengths, weaknesses) and external factors (opportunities and threats) were determined. 2. Propose the design of the mobile application for the Grand Victoria Boutique Hotel in the City of Loja, by means of the inductive, deductive method and the survey technique with the proposal to be able to prepare a proposal for the design and construction of the application prototype mobile It should be noted that 60.89% of customers surveyed, have an interest in ordering the service offered by the hotel, room reservation, followed by 5.59% prefer tourist information through the mobile application. 3. Establish promotion strategies for the mobile application, identify the deductive, descriptive method, techniques such as the survey and the interview that 6 allow identifying and determining the most relevant strategies for the promotion and dissemination of the mobile application prototype. The design of the mobile application prototype was carried out with the adobe photoshop program, the construction and automation was developed in the java and html programming language, for the Android and IOS platforms. The copyright and intellectual property of the prototype of the mobile application for the hotel are the exclusive property of the author of the research work. In summary, the mobile application allows the hotel to be connected to customers 24 hours a day, becoming an excellent loyalty tool, integrated with social networks. The proposal of the mobile application provides the hotel with greater productivity, technological innovation and efficiency in services, having the advantage of allowing customers to comment and suggest freely regarding the quality of the hotel service. Once the research has been completed, the proposal to implement the mobile application, to innovate the hotel service, allows guests to share experiences increasingly adapted to their tastes, needs and preferences, as well as to make the hotel compete with New hotel chains nationally and internationally. Finally, the Hotel Management is recommended to execute the proposal for the design and construction of the mobile application, for its Android and IOS operating systems, improving the quality of the service offered by the hotel, using technological tools.

• المؤلف الرئيسي: Castillo Álvarez, Stefanie Esperanza (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2019
• الموضوعات: ADMINISTRACIÓN TURÍSTICA; APLICACIÓN MÓVIL; HOTEL
• الوصول للمادة أونلاين: http://dspace.unl.edu.ec/jspui/handle/123456789/22316